Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our team is looking to take our website to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Working with the platform Semrush to optimize website visibility by compiling competitive research, backlinking and on page and technical SEO.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Compiled a list of the most relevant SEO keywords for us.
- Prepared a report outlining the SEO keywords and competitive research to be reviewed by the project manager.
- Run site SEO audit and improve audit results by end of the project
Final deliverables should include
- A report containing the most relevant SEO keywords for our company and competitors
- Improve position tracking for above SEO keywords
- Improve site SEO Audit
- What is the main goal for this project?
-
Our team is looking to take our website to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Working with the platform Semrush to optimize website visibility by compiling competitive research, backlinking and on page and technical SEO.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Compiled a list of the most relevant SEO keywords for us.
- Prepared a report outlining the SEO keywords and competitive research to be reviewed by the project manager.
- Run site SEO audit and improve audit results by end of the project
Final deliverables should include
- A report containing the most relevant SEO keywords for our company and competitors
- Improve position tracking for above SEO keywords
- Improve site SEO Audit
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What SEO keywords are being used by our company now, and which keywords have been used in the past?
- How do we rank on Google based on different search terms?
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Digital marketing.
- Search engine optimization.
Nice to haves for students include
- Experience in creating content for SEO.
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.
Supported causes
About the company
- https://www.goatvintage.com
- 2 - 10 employees
- Consumer goods & services, Manufacturing
GOAT (Greatest of all time) Vintage is a women led, BIPOC owned, slow fashion company. We make new clothes from destined for landfill garments.
Circularity and zero waste are fundamental building blocks of our brand.
We work with retailers who want to broaden their assortment and tap into environmentally-conscious women's wear segments.