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Iki Design Studio
Calgary, Alberta, Canada
SH
Director
(13)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Videography Communications Public relations Talent recruitment
Project scope
What is the main goal for this project?

Our platform RobotsAfrica.org matches North American mentors to African teachers to help guide them as the teachers learn robotics and attempt to bring it into their classrooms to teach to their students. Recruiting mentors is increasingly difficult especially because as a non-profit, we ask that the mentors cover the costs for the African teachers, which includes buying a robotics kit and paying for access to a 6-month online course. We are looking to make a vibrant, compelling recruitment video for teachers to sign up, but more importantly to get more mentors onto the platform. Through this project, students will script, produce and edit a video showcasing our organization's strong culture and values, encouraging candidates to apply.

Tasks may involve:

  • Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like.
  • Using existing interviews we have with teachers that have already gone through RobotsAfrica training.
  • Creating a compelling script promoting our company culture and values.
  • Putting together a proposal for (whoever is running the project)including the storyboard and script.
  • Meeting with (whoever is running the project) to discuss the proposal, and making any changes necessary.
  • Filming and editing the final video.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities. Students should have:

  • Constructed a storyboard showcasing the various shots, scenes or segments of the video.
  • Written a compelling script highlighting the non-profits' culture and values.
  • Submitted a proposal for the video including the storyboard, script and a short write up of the ideas and thought process behind it.
  • Met with our team to discuss the proposal and make any changes necessary.
  • Filmed any remaining video that is required and completed post-production editing.


Final deliverables should include

  • A completed 1-2 minute recruitment video to be shown to potential applicants to the platform.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • What are RobotsAfrica.org's values and how do we promote them?
  • Are there any specific points, or segments that should be mentioned/included in the video?
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Strong written and verbal communication skills.
  • Scripting and creative writing.
  • Videography and post-production.

Nice to haves for students include

  • Experience using Camtasia.

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.

Supported causes
Quality education
About the company

We incubate technology ideas in the areas of finance, education and insurance.