Boulangerie Des Pains et des Roses aims to enhance its online presence and increase sales through a well-structured digital marketing strategy. The bakery seeks to expand its reach by identifying and engaging new B2B business partners. This project involves analyzing current online marketing efforts, identifying areas for improvement, and developing a comprehensive strategy to boost online sales. Additionally, the project requires organizing a prospecting campaign targeting potential B2B partners, such as cafes, restaurants, and retail stores, to establish mutually beneficial relationships. The goal is to apply marketing principles learned in the classroom to create a practical and effective strategy that aligns with the bakery's objectives.

- Analyze current online marketing efforts and identify areas for improvement.

- Develop a comprehensive digital marketing strategy to increase online sales.

- Organize a prospecting campaign to identify and engage new B2B business partners.

- Apply classroom knowledge of marketing principles to real-world scenarios.

The project deliverables include a detailed digital marketing strategy document outlining proposed improvements and tactics to increase online sales. Additionally, a prospecting campaign plan will be developed, including a list of potential B2B partners and strategies for engagement. The team will also provide a presentation summarizing their findings and recommendations to Boulangerie Des Pains et des Roses.

- Digital marketing strategy document with proposed improvements.

- Prospecting campaign plan targeting potential B2B partners with personal sales pitch.

- Presentation summarizing findings and recommendations.