Our company has been serving thousands of customers for decades. We would like to update and revamp our existing brand to attract more customers.

We would like to work with students to develop a new logo that aligns with our company’s mission and story while providing an appealing design for users.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s story, mission and vision statements.
• Brainstorming logo ideas that suit our company and providing justification for each idea.
• Designing and testing the best logos to garner input.
• Refining and improving logos based on feedback.

Bonus steps in the process would also include:

• Developing a finalized logo for implementation.

By the end of the project, students should demonstrate:

• Understanding of our company’s story and vision
• Consideration for a variety of ideas and justification for their implementation
• Improvement of logo designs based on testing

Bonus steps would include:

• Implementing a finalized logo

Final deliverables should include

• A 10-minute presentation.
• Documentation of design ideas.