Project scope
Categories
Market research Customer segmentation Market expansion Marketing strategy Hospitality, tourism & culinary artsSkills
marketing strategies strategic planning market opportunities market trend revenue stream market analysis channel management business development market research selling techniquesInteractive Adventures seeks to diversify its offerings by tapping into untapped markets and creating innovative tourism experiences. The project aims to identify potential customer segments that are not currently being served and develop tailored tourism packages to attract these new audiences. Learners will research market trends, analyze competitor offerings, and identify unique selling propositions that Interactive Adventures can leverage. The goal is to design engaging tourism experiences that align with the company's brand while appealing to new demographics. By utilizing various sales channels, the project will explore strategies to secure bookings and increase revenue streams. This initiative will provide learners with the opportunity to apply their knowledge of market research, strategic planning, and sales channel management in a real-world context.
The project will culminate in a comprehensive report detailing the identified market opportunities and proposed tourism experiences.
Deliverables include a market analysis report, a strategic plan for new tourism offerings, and a sales channel strategy. Additionally, learners will present a prototype or concept for a new tourism experience, complete with an implementation plan and marketing strategy.
These deliverables will demonstrate the learners' ability to apply classroom knowledge to practical business development challenges.
Candidates will have the opportunity to apply their skills by implementing their strategies and turning their ideas into reality.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Interactive Adventures provides opportunities to explore and experience Kamloops and the surrounding area. We craft itineraries to highlight interesting things to see and do. We strive to create a friendly, inclusive atmosphere to engage participants, build bonds and connections through meaningful interactions. Most of our time is spent working with TRU on the LEAP program, but we also offer adventures outside of the university program. Adventures include local and international trips.
Interactive Adventures coordinates the Thompson Rivers University Leisure Exploration Activity Program (TRU LEAP). Which offers subsidized activities and events for students.
Interactive Adventures also offers unique trips for small groups to explore the world. These trips are open to anyone and are not affiliated with the university. Prices will be higher as they are not subsidized.
Meet new people, see new places, and try new things.
Leisure - We aim to provide convenient, quality, accessible leisure opportunities.
In this busy world it is important to take time to disconnect from the constant demands on your time. Among our many responsibilities and commitments, it is important to budget some time for yourself. Leisure time gives you a chance to relax, recharge, and re-energize.
Exploration - We want to bring joy as participants discover new places, try new things and meet new people.
Discover waterfalls, lakes, and rivers. See forests, deserts, grasslands, and mountains. Interact with people from all around the world. Try speaking other languages, taste different foods, and make new cultural connections.
Activities - We work with activity providers to offer diverse, interactive, engaging and accessible itineraries.
Fun activities are available to those with little or no experience. We aim to offer options for those with mobility limitations and other challenges. Activities include: sight seeing, indoor rock climbing, and snow-sports like skiing, snowboarding, and the more accessible option of snow-limo tours.
Positive Connections - We want to build a sense of community, and expand perspectives through new experiences and interactions.
Create bonds with friendly people who will surround you with good vibes, support and encouragement. Expand your social circle and develop your network. Feel a sense of belonging as part of a positive group.