Care Masters Women and Family Services aims to enhance its online presence to better connect with its community and stakeholders. The organization seeks to develop a comprehensive social media strategy that aligns with its mission of supporting women and families. The project involves analyzing current social media trends, identifying target audiences, and creating engaging content that reflects the values and services of Care Masters. The goal is to increase engagement, reach, and awareness through effective social media management. Students will apply their knowledge of digital marketing and content creation to develop a strategic plan that includes a content calendar, platform-specific strategies, and performance metrics. This project provides an opportunity for learners to bridge classroom theory with practical application in a real-world setting.

The deliverables for this project include a detailed social media strategy document that outlines objectives, target audiences, and platform-specific approaches. Additionally, students will create a content calendar for a one-month period, including sample posts and multimedia content. A report analyzing current social media trends and performance metrics will also be provided, offering insights and recommendations for ongoing social media management.