Preferred learners
- Edmonton, Alberta, Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Challenge/Opportunity:
- Arts on the Ave operates a volunteer powered coffeehouse, the Carrot Community Arts Coffeehouse. All the revenue from the coffeehouse goes to our many projects. Some of our projects include festivals such as Deep Freeze and Kaleido Family Arts Festival.
- Before COVID-19 we were able to host various events at our coffeehouse like a wine and cheese night, band performances, artisans market.
- Many local companies sell us their products such as sunshine blends (kombucha), Detour Coffee, Grizzly Paw, Bon Ton Bakery.
- With government costs and COVID-19, it has presented various challenges for our coffeehouse.
-The coffeehouse acts as a space where our staff can work and our executive director can meet important people as well as conducting our coffee business as usual.
Our goal at the end of this experience is:
● Market Research - For the students to help The Carrot gain a better understanding how
to communicate with our target market and ensure our products and pricing aligns with
our target sector/customer.
● Prospecting Strategy - For the students to help The Carrot implement better prospecting
that increases conversion rates and boost our sales.
● SEO Strategy & Recommendations - For the students to help us generate more traffic
and revenue through search engines.
● Strategic Social Media Marketing - For the students to help us improve our online
presence, reach more customers, and effectively promote our brand through compelling
content.
- What is the main goal for this project?
-
Challenge/Opportunity:
- Arts on the Ave operates a volunteer powered coffeehouse, the Carrot Community Arts Coffeehouse. All the revenue from the coffeehouse goes to our many projects. Some of our projects include festivals such as Deep Freeze and Kaleido Family Arts Festival.
- Before COVID-19 we were able to host various events at our coffeehouse like a wine and cheese night, band performances, artisans market.
- Many local companies sell us their products such as sunshine blends (kombucha), Detour Coffee, Grizzly Paw, Bon Ton Bakery.
- With government costs and COVID-19, it has presented various challenges for our coffeehouse.
-The coffeehouse acts as a space where our staff can work and our executive director can meet important people as well as conducting our coffee business as usual.
Our goal at the end of this experience is:
● Market Research - For the students to help The Carrot gain a better understanding how
to communicate with our target market and ensure our products and pricing aligns with
our target sector/customer.
● Prospecting Strategy - For the students to help The Carrot implement better prospecting
that increases conversion rates and boost our sales.
● SEO Strategy & Recommendations - For the students to help us generate more traffic
and revenue through search engines.
● Strategic Social Media Marketing - For the students to help us improve our online
presence, reach more customers, and effectively promote our brand through compelling
content.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.artsontheave.org/
- 2 - 10 employees
- Arts, Non-profit, philanthropic & civil society
Arts on the Ave sees 118 Ave, (NAIT to Northlands), as a place whose “personality” is vividly expressed through the arts. This place has a dynamic momentum, “an arts pulse” where the artist and community continually engage.
At its core, Arts on the Ave believes in cultivating artistic fellowship through arts celebrations, signature art festivals, and traditions. The Society’s goals are to create opportunities for all individuals to experience the joy of artistic expression and to nurture creative environments. Arts on the Ave is comprised of visual and performance artists, literary and film artists, photographers, and musicians that collaborate and create in the Alberta Avenue Arts District.