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Pecoma Marketing
London, Ontario, Canada
Colin McDougall
Colin McDougall He / Him
Owner
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Customer segmentation Lead generation Marketing strategy
Project scope
What is the main goal for this project?

The main goal for the project is to create, design, develop, and produce comprehensive sponsorship sales packages for the London Comedy Festival. This includes researching and analyzing comparable properties to deliver sound pricing and benefits that will appeal to a broad spectrum of prospective customers.

What tasks will learners need to complete to achieve the project goal?


- Research and analysis of comparable properties for sponsorship pricing and benefits.


- Creation of comprehensive sponsorship sales packages for the London Comedy Festival.


- Development of a pricing strategy that appeals to a broad spectrum of prospective customers.


- Design of sponsorship packages that highlight the benefits and value for potential sponsors.


- Production of marketing materials and presentations to pitch the sponsorship packages to potential customers.


How will you support learners in completing the project?

Candidate will be well supported and mentored through the entire project, including consistent meetings with ownership to ensure a great learning and professional growth experience.

What skills or technologies will help learners to complete the project?


In order to complete this project, students will need to have the following skills:


- Marketing and sales strategy


- Market research and analysis


- Design and presentation skills


- Pricing strategy and negotiation


- Event sponsorship and partnership development

About the company

Pecoma Marketing is a locally owned and operated business based in London, ON. It is the owner/operator of an improv comedy troupe (www.mmuimprov.com ) and performs some consulting work in the sports & entertainment space as well.