Project scope
Categories
Data analysis Market research Lead generation Market expansion Sales strategySkills
sales process strategic planning market entry strategy business development innovation market research research data analysis spreadsheets operationsPharmaServ, an innovative healthcare technology company, is expanding its operations into the Ontario market. The project aims to develop a comprehensive market entry strategy by leveraging data analysis and market research. The team will focus on identifying potential partners, decision-makers, and opportunities within hospitals, clinics, CROs, and health innovation hubs in Ontario. The project will involve organizing and analyzing lead and contact data from CRM systems and spreadsheets, as well as conducting targeted research to support PharmaServ's outreach and business development initiatives. This project provides an opportunity for learners to apply their classroom knowledge in business development, data analysis, and strategic planning within the healthcare technology sector.
The project deliverables include working on a segmented list of leads for outreach campaigns and supporting the implementation of the strategic plan for CRM and outreach support. Additionally, the team will prepare campaign summaries and reports to track engagement and responses, providing valuable insights to support PharmaServ's sales funnel and market entry strategy. THere will be email campaigns, follow ups and so on
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
PharmaServ is an AI-powered sales enablement platform built for the pharmaceutical industry. We address a core challenge: pharma sales teams struggle to engage prescribers effectively, stay compliant, and convert insights into action across regions and roles. In highly regulated markets like Ontario, outdated tools and siloed data slow down decision-making and reduce conversion rate. PharmaServ solves this by equipping sales leaders, national directors, and field reps with real-time, compliant insights through customizable dashboards. Our platform speaks to all stakeholder levels—from municipal health teams to national pharma leaders—ensuring smarter, faster, and purpose-driven sales execution.