B2C Product Launch for the Pharmaceutical Market

As a pharmaceutical company, our primary goal is creating products that are closely aligned with physicians wants and needs. We have recently created a new product to increase the breadth of our product line by marketing to end consumers. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors.Tasks may involve: Analyzing trends within competitive analysis and reporting this to the team.Determining the best way to reach customers and how to drive engagement to our website and ecommerce platform. Creating a marketing plan within a designated budget to maximize our exposure to target audiences.

Digital Marketing

We would like to collaborate with students to strengthen our online presence to make it easier for potential clients to find and connect with our business.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Reviewing marketing content on our website, brochures, etc.Overseeing our channels and keeping them up-to-date.Recommending search engine optimization (SEO) strategies so our materials are easily accessible.