Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Cross border payments and currency exchange for business organizations is a very old industry, dominated by large banks and currency dealers / fx brokerages. It continues to work on archaic systems, predatory pricing and a hybrid online/offline infrastructure.
Truly Financial is a business banking startup that provides global banking and cross-border payments. We plan to introduce a new product for mid size companies who are dealing with traditional fx brokerages, and would like to undertake a market study of competition, customer behaviour and opportunity sizing for a new product we want to introduce - something which has never been done in the Canadian and U.S. markets.
- What tasks will learners need to complete to achieve the project goal?
-
- Study the competitive landscape in Canada and in the U.S.
- Find 10-20 ideal companies who fit the customer profile and interview them to understand their needs and behaviour
- Understand and document the customer pain points, and discuss with us how it may be solved
- Create a positioning and pricing strategy for Truly Financial to introduce this new product
Note that Truly Financial does not currently offer the product that we're looking for this opportunity. The above task list is a high level description and more details will be provided once the team is assigned.
- What is the main goal for this project?
-
Cross border payments and currency exchange for business organizations is a very old industry, dominated by large banks and currency dealers / fx brokerages. It continues to work on archaic systems, predatory pricing and a hybrid online/offline infrastructure.
Truly Financial is a business banking startup that provides global banking and cross-border payments. We plan to introduce a new product for mid size companies who are dealing with traditional fx brokerages, and would like to undertake a market study of competition, customer behaviour and opportunity sizing for a new product we want to introduce - something which has never been done in the Canadian and U.S. markets.
- What tasks will learners need to complete to achieve the project goal?
-
- Study the competitive landscape in Canada and in the U.S.
- Find 10-20 ideal companies who fit the customer profile and interview them to understand their needs and behaviour
- Understand and document the customer pain points, and discuss with us how it may be solved
- Create a positioning and pricing strategy for Truly Financial to introduce this new product
Note that Truly Financial does not currently offer the product that we're looking for this opportunity. The above task list is a high level description and more details will be provided once the team is assigned.
- How will you support learners in completing the project?
-
Meeting with leadership team, access to competitor information, background reading on business banking, access to digital tools and software as needed.
- What skills or technologies will help learners to complete the project?
-
- Knowledge of banking and payments
- Usage of google docs/sheets or Microsoft Office
- Analytical skills for market research
- Aptitude to seek out and talk to survey participants
- Critical thinking to identify problems and devise solutions
About the company
- https://trulyfinancial.com
- 11 - 50 employees
- Banking & finance
Truly Financial is the first real alternative to global banking built exclusively for small businesses that buy, sell or hire anywhere in the world. With Truly Financial's all-in-one banking, customers can send and receive payments with local checking accounts, receive payouts when they sell online via Stripe, Amazon etc. and manage all of their banking and payments across the U.S. and Canada, with a single account.