Social media marketing

We are a fintech startup providing banking services to SMBs. We would like students to help us with creating social media content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We currently have a social media presence across Linkedin, Facebook, Twitter and IG. We are looking to drive awareness and engagement for a variety of social media segments viz., startup founders, small business entrepreneurs, accountants, lawyers, technology integrators, etc.To accomplish this, we expect the student(s) will:Create social media campaigns comprising writing posts, creating digital assetsIdentify trending topics relevant to our sector and target customer personas for driving engagementEngage with influencers and thought leaders to increase brand visibilityUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.We are a dynamic team with business leaders across marketing, operations and engineering functions and you will have the opportunity to interact with multiple stakeholders. Our work culture is flexible and we provide a lot of autonomy so that you can focus on your goals without micromanagement.A student or team with excellent social media writing and marketing skills, graphic and video skills would be the ideal candidate for this project.

Launch of a disruptive cross-border payments product

Cross border payments and currency exchange for business organizations is a very old industry, dominated by large banks and currency dealers / fx brokerages. It continues to work on archaic systems, predatory pricing and a hybrid online/offline infrastructure.Truly Financial is a business banking startup that provides global banking and cross-border payments. We plan to introduce a new product for mid size companies who are dealing with traditional fx brokerages, and would like to undertake a market study of competition, customer behaviour and opportunity sizing for a new product we want to introduce - something which has never been done in the Canadian and U.S. markets.

Content marketing strategy for fintech brand

Our team is looking to develop a content marketing strategy that would set us apart from competition and help us establish a distinct voice and identity. The primary project requirements include:Competitive analysis on content marketing and social media presenceA strategy document to outline:Content marketing key pillarsChannels for short / medium / long termContent calendar with resource mappingTemplates for content creation and social media publishingStrategies to drive content engagementTools that may aid the process end to endWe are a fintech brand built in Canada, taking the world of business banking by storm. This is an opportunity to shape the early days strategy for pour brand which will ultimately be a global banking service.