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Be Uninterrupted
Toronto, Ontario, Canada
Suzanne Knight
Suzanne Knight She / Her
Founder and Principal Consultant
(11)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Ux design Communications Digital marketing Creative writing Social media marketing
Project scope
What is the main goal for this project?

Our start up, Uninterrupted, is going to transform how women navigate their personal and professional lives.


As we build our digital platform, we want to build our brand and gain and engage a waitlist.


We would like students to help us create marketing strategy/content that is aligned with our vision, mission, and values.


This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s offering, marketing goals and target market.
  • Researching factors affecting the quality of digital content.
  • Recommending digital content and designing new social media posts/blog and emails.
  • Recommending and designing new digital content not already used by our company.

Bonus steps in the process would also include:

  • Testing and improving designs based on feedback.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of our company’s products and goals
  • Understanding of factors affecting the quality of digital content
  • Recommendations for improving existing digital content
  • Recommendations and designs for new digital content

Bonus steps would include:

  • Improving designs based on testing feedback
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and digital content
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.


if students are in Toronto or willing to come to Toronto, we will invite them for an in-person networking event if desired.

What skills or technologies will help learners to complete the project?

In order to complete this project, it is beneficial to be familiar with:

  • Digital content creation
  • Strong writing skills

Nice to haves for students include

  • Knowledge of design tools like Canva


Supported causes
Gender equality
About the company

Data-driven digital support system to enable professional women to unblock their career paths.