New Path Family of Therapy Centers Inc aims to enhance the visibility and effectiveness of their online adult autism assessments. The project focuses on leveraging social media platforms to promote these assessments, thereby expanding their reach to a broader audience. By analyzing anonymized user response data, the project seeks to uncover trends and insights that can inform future strategies. Additionally, the project involves developing and refining research questions that could lead to formal publications, showcasing the effectiveness and reach of the assessments. This initiative supports the company's mission to increase self-understanding, reduce stigma, and improve access to neurodiversity-affirming mental health care. The project is designed to be completed by a team of learners specializing in data analysis, social media marketing, and research methodologies.

The project will deliver a comprehensive social media strategy aimed at promoting the online autism assessments. It will also produce a detailed data analysis report highlighting trends and insights from anonymized user responses. Additionally, the project will develop a set of refined research questions suitable for formal publication, contributing to the academic discourse on neurodiversity-affirming mental health care.