Hollywood Glamour E-commerce Launch

This project focuses on launching a Hollywood-inspired dresses e-commerce shop in Canada using a drop shipping model. The goal is to create a user-friendly online platform that showcases a curated collection of dresses inspired by Hollywood fashion. The project will involve researching the Canadian market to identify target demographics and fashion trends, designing a visually appealing and functional website, and setting up a reliable drop shipping system with suppliers. Additionally, the project aims to develop a marketing strategy to build brand awareness and attract potential customers. The project will provide learners with an opportunity to apply their knowledge of e-commerce, digital marketing, and web design in a real-world context.

Luxury Scarf Digital Marketing Campaign

I Love High Fashion Inc. is launching a new line of luxury silk and cotton sustainable scarves, and the goal is to create a comprehensive digital marketing strategy to promote this product line via e-commerce. The project involves developing a brand strategy that highlights the unique features of the scarves, such as their sustainability and luxury appeal. Learners will create marketing collateral, including visuals and copy, to be used across various digital platforms. The project will also involve designing and implementing a social media marketing plan, utilizing AI models to enhance product visibility on Instagram and Facebook. Additionally, learners will focus on SEO strategies to improve the product's online presence and drive high conversion rates. The project aims to provide a practical application of digital marketing concepts learned in the classroom.