The Publishing Pad is seeking a comprehensive business and operational plan to streamline its processes and enhance its market presence. The goal of this project is to develop a strategic blueprint that aligns with the company's vision and objectives. Learners will apply their knowledge of business strategy, market analysis, and operational efficiency to create a plan that addresses current challenges and leverages opportunities for growth. The project involves analyzing existing business operations, identifying areas for improvement, and proposing actionable strategies. Key tasks include conducting a SWOT analysis, evaluating competitive positioning, and recommending operational enhancements. This project provides an opportunity for learners to integrate classroom theories with real-world business scenarios, fostering critical thinking and problem-solving skills.

Deliverables for this project include:

1. Statement of Work (SOW): A clear outline of the project scope, objectives, and timeline.
2. Current State Analysis: An environmental scan, competitor and company analysis, and review of the mission and vision.
3. Strategic & Operational Plan:

• Strategic Plan: SWOT analysis, strategic recommendations, business objectives, marketing strategy, and revenue model.
• Operational Plan: Marketing, supply chain, HR, IT, CSR, financial forecast, funding strategies, and risk management.

4. Executive Presentation: A summary of key findings and recommendations for stakeholders.