Holistic Journey, a company dedicated to promoting wellness and holistic personal development, seeks to expand its reach in the US market by targeting women interested in holistic lifestyles. The project aims to develop a strategic lead generation plan that effectively attracts and engages this demographic. The challenge is to identify and understand the preferences and behaviors of potential customers, and to create compelling content and outreach strategies that resonate with them. The project will involve researching market trends, analyzing competitor strategies, and leveraging digital marketing tools to design a targeted campaign. The goal is to increase brand awareness and generate qualified leads that can be nurtured into loyal customers. By focusing on the unique needs and interests of women in the holistic health space, the project will contribute to Holistic Journey's growth and success in the competitive B2C market.

The project will deliver a comprehensive lead generation strategy tailored to Holistic Journey's target audience. This will include a detailed report on market research findings, a content calendar with proposed marketing materials, and a digital marketing plan outlining specific tactics for reaching and engaging potential customers. Additionally, the team will provide a set of key performance indicators (KPIs) to measure the success of the campaign and recommendations for ongoing optimization.

What we mostly need is Leads and customers above the strategy we need good execution.