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CAROLINA'S BROWNIES
Toronto, Ontario, Canada
CF
Carolina Foresti She / Her
Founder
3
Preferred learners
  • Canada
  • Academic experience
Categories
Business strategy Competitive analysis Customer segmentation Digital marketing Market expansion Marketing analytics
Project scope
What is the main goal for this project?

The main goal for the project is to conduct a thorough analysis of Carolina's Brownies business and economic landscape, evaluate internal and external conditions affecting the organization, identify opportunities for growth, and create a proposal for the business. This will involve several different steps for the students, including:


-Understand the company's goals, mission, and products.


- Analyzing company’s performance and identify trends and opportunities.


- Researching the competitive landscape and market trends in the gourmet brownie industry.


- Identifying potential areas for expansion (including new products, markets, marketing strategies) or improvement based on the organizational diagnosis and the needs of the small business.


- Creating a proposal outlining recommendations for business growth and development.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following list of activities:


- A comprehensive analysis of Carolina's Brownies' business


- A report on the competitive landscape and market trends in the gourmet brownie industry.


- Identification of potential areas for expansion or improvement based on the organizational diagnosis and the needs of the small business.


- A detailed proposal outlining recommendations for business growth and development.



Final deliverables:


- A final report including the comprehensive analysis, market research, and proposal recommendations.

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How will you support learners in completing the project?

I am available for zoom calls once a week, answering the student’s questions by email as needed and giving them the information necessary to complete the assignment.

What skills or technologies will help learners to complete the project?


In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Financial analysis and reporting.


- Market research and analysis.


- Business strategy and proposal writing.


- Communication and presentation skills.



Nice to haves for students include


- Experience with small business analysis and growth strategies.

About the company

Carolina's Brownies offers top-quality brownies crafted with love and care, using only natural ingredients and without any artificial flavours, colours, or preservatives. Our decadent brownies are ideal for those seeking to enjoy life's small pleasures and share them with loved ones. Made in small batches, our gourmet brownies come in a variety of unique flavours, elegantly packaged in eco-friendly boxes for easy gifting and delivered to your doorstep, ensuring a seamless shopping experience. Moreover, every purchase contributes to programs supporting children with disabilities, spreading joy with every gift.