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Balance Media Ventures
Edmonton, Alberta, Canada
Eric Balance
Founder
(4)
3
Project
Academic experience
200 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Leadership Community engagement Environmental sustainability Event planning Marketing strategy
Skills
marketing strategies newsletters marketing content creation event planning curriculum development social media innovation testimonial leadership
Details

Organize and host transformative retreats and events in Dubai focused on purpose-driven living, personal growth, and social impact. Inspired by The Conscious Revival Retreat, these experiences will emphasize leadership, sustainability, and personal transformation, fostering a community dedicated to meaningful change and holistic development.

Deliverables

Project Focus Areas

  1. Market Research: Identify target audiences, their interests, and the best channels to reach them.
  2. Brand Messaging & Positioning: Craft a compelling narrative to differentiate the retreat from competitors.
  3. Digital Marketing Plan: Develop a content calendar, social media strategy, and email outreach campaign.
  4. Promotional Materials: Design key marketing assets such as social media posts, event flyers, and a landing page outline.

Implementation Steps

  1. Conduct Market Research: Identify ideal participants and analyze competitor strategies.
  2. Develop a Brand Identity: Create key messaging and positioning statements for the retreat.
  3. Design a Marketing Strategy: Outline social media, email, and influencer marketing approaches.
  4. Create Promotional Content: Draft sample social media posts, event flyers, and ad copy.
  5. Present a Marketing Plan: Compile all research, strategies, and content into a final report.

Deliverables

Market Research Report (target audience insights, competitor analysis).

Brand Messaging Guide (value proposition, key messages, positioning).

Marketing Strategy Document (social media plan, email campaign, influencer outreach).

Promotional Materials (sample content for social media, flyers, and ad copy).

Final Presentation (summary of the strategy and recommendations).

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Edmonton, Alberta, Canada
2 - 10 employees
Business & management, Education, Environment, Events services, Marketing & advertising
Representation
Family-Owned Sustainable/green Social Enterprise Community-Focused

Balance Media Ventures is a dynamic media company focused on creating and distributing impactful content that informs, inspires, and engages audiences. With a commitment to storytelling that drives awareness and positive change, the company specializes in digital media, video production, and strategic content marketing to amplify meaningful narratives.