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Milestone Ceremonies
Mississauga, Ontario, Canada
Michelle Meghie
Director of Partnership
(1)
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Graphic design Branding & style guides Market research Marketing strategy Humanities
Project scope
What is the main goal for this project?

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.

We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.

This will involve several different steps for the students, including:

  • Researching the brand identity.
  • Logo and name proposals that reflect who we are
  • Work to create a branding guide for us to reference
  • Help create prototypes using software tools that can be implemented in our marketing
  • Research into the competitors to see what they are doing.
  • Creating custom branding sheets with colours and logos.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Research into brand
  • Logo ideas
  • Brand reference
  • Prototypes for us to use

Bonus steps would include:

  • Custom material for us to use later on

Final deliverables should include

  • A start to a brand sheet and guide for us to reference
  • Prototypes of the logos made with software
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Access to personnel, website analytics, sales and brand collateral, and more
  • Names of competitors to understand the market
  • Work within the student's software expertise
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Understanding of adobe
  • Research
  • Branding
  • Graphic design.

Nice to haves for students include

  • Data analysis

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

Supported causes
Gender equality
About the company

At Milestone Ceremonies we officiate Weddings, Baptism and, Funeral Spiritual and Non-Spiritual, inclusive Ceremonies.
Celebrating Love
Celebrating Birth
Celebrating Life
Our officiants are licenced by the province of Ontario and are mobile, thus will meet the Client where they are.
Milestone Ceremonies is customer centric; it is the firm where presentation is everything. We will go above and beyond to work with our Clients to ensure their vision of a perfect ceremony becomes a reality.