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Old Army
Spokane, Washington, United States
JB
James Blackhart He / Him
CEO
Preferred learners
  • United States
  • Academic experience
Categories
Marketing Branding & style guides Digital marketing Search engine optimization Sales strategy Website development
Skills
color palette target audience retail sales marketing materials social media campaigns conversion rate optimization user experience (ux) branding search engine optimization web development
Project scope
What is the main goal for this project?

The main goal for the project is to create a comprehensive social media campaign strategy for Old Army, as well as a market expansion report for the company and its products. This will involve developing a website design for online retail sales, SEO optimization, creating a branding book with font and corporate color palette, and developing a new brand for launch.

What tasks will learners need to complete to achieve the project goal?


- Develop a social media campaign strategy including content calendar, target audience analysis, and platform selection.


- Create a market expansion report outlining potential new markets and strategies for entering them.


- Design a website for online retail sales with a focus on user experience and conversion optimization.


- Implement SEO optimization to improve the company's online visibility and search engine rankings.


- Create a branding book with font and corporate color palette to ensure consistency across all marketing materials.


- Develop a new brand including brand identity, logo, and marketing materials for launch.

How will you support learners in completing the project?

Old Army(R) LLC will provide one on one time, direction, some digital assets that already exist, branding and graphics guidelines and product, Staff time and vision.

About the company
  • https://OldArmy.com
  • 2 - 10 employees
  • Consumer goods & services, Food & beverage, Liquor, wine & spirits, Retail, Sales

Old Army(R) LLC. is a lifestyle brand company. Perfectly suited for individuals that like the great outdoors. Old Army (Registered Trademark) currently owns all categories for products you want to take to the field. We intend to provide products and licensing agreements to other makers that want to grow their Old Army product line. Anything from wearables, outdoor gear, ammo, camping, bourbon and bacon.