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Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(156)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Social media marketing
Project scope
What is the main goal for this project?

The main goal of this project is to increase visibility for Brazily Fitness Inc. and to get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including:


- Creating content for Instagram, TikTok, Linkedin, and Facebook.


- Developing a social media strategy to reach potential customers and instructors.


- Analyzing the performance of the content and adjusting the strategy accordingly.


- Researching other variables that can improve the visibility of the brand.


- Testing the developed strategy and making improvements based on additional data.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of the company's goals and mission.


- Understanding of variables that affect the visibility of the brand.


- Identification of areas for future improvement of the social media strategy.


Bonus steps would include:


- Testing the developed strategy with users and accounting for additional parameters


Final deliverables should include


- All source code.


- A written report explaining the design process and outcomes.


How will you support learners in completing the project?

Ongoing communication and support for anything student needs in order to learn with this project, We will book weekly meetings to stay in touch and troubleshoot anything that comes up along the way.

What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Social media marketing and content creation.


- Analyzing performance of content and adjusting the strategy accordingly.


- Researching other variables that can improve the visibility of the brand.


- Testing the developed strategy and making improvements based on additional data.



Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

Supported causes
Good health and well-being
About the company

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).