Social Media Marketing Project
Project scope
Categories
Social media marketingSkills
content creation tiktok social media strategy social media social media marketing accountingThe main goal of this project is to increase visibility for Brazily Fitness Inc. and to get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including:
- Creating content for Instagram, TikTok, Linkedin, and Facebook.
- Developing a social media strategy to reach potential customers and instructors.
- Analyzing the performance of the content and adjusting the strategy accordingly.
- Researching other variables that can improve the visibility of the brand.
- Testing the developed strategy and making improvements based on additional data.
By the end of the project, students should demonstrate:
- Understanding of the company's goals and mission.
- Understanding of variables that affect the visibility of the brand.
- Identification of areas for future improvement of the social media strategy.
Bonus steps would include:
- Testing the developed strategy with users and accounting for additional parameters
Final deliverables should include
- All source code.
- A written report explaining the design process and outcomes.
Ongoing communication and support for anything student needs in order to learn with this project, We will book weekly meetings to stay in touch and troubleshoot anything that comes up along the way.
Supported causes
Good health and well-beingAbout the company
We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).