Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a marketing campaign with collateral material and a segmented approach for 3 unique market segments: Museums, Heritage Groups, and Communities/Municipalities for North America. The campaign should also include considerations for basic SEO interests.
This will involve several different steps for the students, including:
- Researching and understanding the target market segments and their specific needs and interests.
- Creating collateral material such as brochures, flyers, and digital content tailored to each market segment.
- Developing a segmented approach for the marketing campaign, including messaging, email marketing content and channels specific to Museums, Heritage Groups, and Communities/Municipalities.
- Implementing basic SEO strategies to ensure the campaign reaches the intended audience online.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Research report on the needs and interests of Museums, Heritage Groups, and Communities/Municipalities in North America.
- Collateral material for the marketing campaign, including digital content and printed material.
- Segmented approach plan for the marketing campaign, detailing messaging and channels for each market segment.
- Basic SEO strategies implemented in the marketing campaign.
Final deliverables:
- A comprehensive marketing campaign plan for memoryKPR targeting Museums, Heritage Groups, and Communities/Municipalities in North America.
- Collateral material ready for distribution.
- SEO strategy report and implementation.
- What is the main goal for this project?
-
The main goal for the project is to create a marketing campaign with collateral material and a segmented approach for 3 unique market segments: Museums, Heritage Groups, and Communities/Municipalities for North America. The campaign should also include considerations for basic SEO interests.
This will involve several different steps for the students, including:
- Researching and understanding the target market segments and their specific needs and interests.
- Creating collateral material such as brochures, flyers, and digital content tailored to each market segment.
- Developing a segmented approach for the marketing campaign, including messaging, email marketing content and channels specific to Museums, Heritage Groups, and Communities/Municipalities.
- Implementing basic SEO strategies to ensure the campaign reaches the intended audience online.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Research report on the needs and interests of Museums, Heritage Groups, and Communities/Municipalities in North America.
- Collateral material for the marketing campaign, including digital content and printed material.
- Segmented approach plan for the marketing campaign, detailing messaging and channels for each market segment.
- Basic SEO strategies implemented in the marketing campaign.
Final deliverables:
- A comprehensive marketing campaign plan for memoryKPR targeting Museums, Heritage Groups, and Communities/Municipalities in North America.
- Collateral material ready for distribution.
- SEO strategy report and implementation.
- How will you support learners in completing the project?
-
Learners will receive time with both the Founder and Marketing lead - learning about how to create and run a tech company and have a direct impact on our sales strategy.
If successful you will also be provided a reference and a founder in your corner to help you in a perm job search.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and segmentation.
- Content creation and design.
- Digital marketing and SEO strategies.
Nice to haves for students include
- Experience with marketing campaign planning and execution.
Supported causes
About the company
- https://memorykpr.com/
- 2 - 10 employees
- Media & production, Marketing & advertising
For businesses that deserve better than social - a storytelling platform and digital asset management system. memoryKPR ensures you gather, protect, and leverage your content to tell your stories. We help Communities and Organizations drive connection, engagement, and growth.