Marketing Campaign for memoryKPR

The main goal for the project is to create a marketing campaign with collateral material and a segmented approach for 3 unique market segments: Museums, Heritage Groups, and Communities/Municipalities for North America. The campaign should also include considerations for basic SEO interests.This will involve several different steps for the students, including:- Researching and understanding the target market segments and their specific needs and interests.- Creating collateral material such as brochures, flyers, and digital content tailored to each market segment.- Developing a segmented approach for the marketing campaign, including messaging, email marketing content and channels specific to Museums, Heritage Groups, and Communities/Municipalities.- Implementing basic SEO strategies to ensure the campaign reaches the intended audience online.

memoryKPR - Storytelling

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:memoryKPR is an early-stage start-up committed to protecting stories and memories for tomorrow. Our project includes finding untold compelling stories, using our mixed media story curation application to capture the story, building a recommended template for future stories of a similar theme and providing feedback and suggestions on the technology (use experience feedback as well as ideas for future design). The project outcomes include:1) A mixed media (photo's video, voice and text) memoryKPR project , 2) A template or list of suggestions for a template on how to capture the specific type of stories (ex: questions to ask your grandparents to capture a story about family history)3) Fedback to the product designers on what works and doesn't in the product and any suggestions on what else would be betterHOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 3 studentsTIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT70 hoursKEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:Find a compelling story to be told (anything from culture, family history, life in a rural area, elders wisdom, life stories, the story of an underserved population, ideally we will land on 3 diverse stories to be told, all with compelling pieces of everyday peoples lives, struggles and triumps Capture pieces of the story through talking, looking through old pictures (and adding them into a memoryKPR), recording some voice recordings and some short video clipsCreating the story in memoryKPR's digital platform and organizing it Providing feedback on templates that would be helpful as well as features and changes to the application to make it easier for everyday usersIDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Ideal students are ones that may access unique stories across Canada - our deal stories include one honoring our Indigenous community members experiences and culture, one that captures a family history, a grandparents interview, a war survivor, a new immigrant feature, life in a remote/unique town, family history, milestone celebration. These are examples we are open to the student's ideas too. all three students will work on Story capture, just focusing on different story typesIdeally looking for media, journalism, communications and or arts/design and film making type studentssoftware development and or testing students would also provide good assets to this project FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:Each student will provide a completed 'story' of a compelling story, told through their eyes but using the memoryKPR platform Each student will provide feedback on the platform itself Each student will provide a draft template that memoryKPR can offer future clients as a guide on how to capture specific types of storiesIN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) EnglishPROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jessica McNaughton

Market and Competitor Analysis

Obtain a deeper understanding of how our competitors appeal to consumers & potential customers in our market. Analyze key consumer wants & needs that our product can meet. Assess logistics of current target market and research on other potential markets we can target. Reveal how competitors attract and keep customers and propose how this knowledge can be used to better target our demographics. Review current communications and address new and better ways to present our company offerings to potential clients.

Strategic Prospecting Plan

To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple strategy for generating leads as well as a list of potential prospects