The objective of this project is to develop a comprehensive project management plan for the upcoming launch of the Amintro Family app in the USA, scheduled for April. The app has already been successfully launched in Canada, and the goal is to replicate and adapt this success for the American market. The project will involve analyzing the Canadian launch to identify key strategies and potential improvements. Learners will apply their classroom knowledge of project management, marketing strategies, and cross-cultural considerations to create a tailored plan for the US market. The project will focus on tasks such as timeline creation, resource allocation, risk assessment, and stakeholder communication. This will provide learners with practical experience in managing a product launch in a new geographical market.

The deliverables for this project include a detailed project management plan that outlines the steps necessary for the successful launch of the Amintro Family app in the USA. This plan should include a timeline, resource allocation, risk management strategies, and a communication plan for stakeholders. Additionally, learners will provide a presentation summarizing their findings and recommendations, ensuring that all aspects of the launch are covered comprehensively.