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Market research Competitive analysis Customer segmentation Digital marketing Social media marketingSkills
performance reporting key performance indicators (kpis) editorial calendar tiktok templates auditingEquip MAAD Beauty™ with a targeted social strategy to reach Canadian beauty enthusiasts who embrace cutting‑edge tech. Students will identify 2–3 early‑adopter personas, design content (posts, short videos, Stories) tailored for Instagram and TikTok, and build a 4‑week launch calendar. Success metrics include follower growth, engagement rate lift, and qualitative feedback from pilot users.
Audience Personas & Audit: Profiles of 3 Canadian early‑adopter segments, plus a competitive scan of emerging beauty‑tech brands.
4‑Week Editorial Calendar: Platform‑specific schedule with captions, hashtags, and content formats.
Content Assets: Eight polished assets—e.g., video teasers of product “first impressions,” carousel posts on technology benefits, and user‑generated content templates.
Performance Report: KPI analysis (engagement rate, reach, saves), insights on what resonated, and optimization recommendations.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
MAAD Scientist Technologies is a Vancouver‑based nanotech foundry creating modular surface solutions—from passive‑cooling films and water‑remediation cartridges to air‑filtration panels and soil‑resilience hydrogels—empowering communities and industries to adapt to climate challenges.