Company
Contact
Project scope
Categories
Branding & style guides Product or service launch Copy writing Marketing strategy Social media marketingSkills
marketing strategies brand alignment copywriting visual assets writing go-to-market strategy campaign management storyboarding social media strategy customer journey mappingDevelop a launch-ready marketing strategy and local business engagement framework for Global Arena—a location-based urban exploration game that blends immersive storytelling, cultural discovery, and real-world treasure hunting.
Students will craft a cohesive go-to-market plan, design a pilot campaign to attract early adopters, and build an onboarding toolkit for partnering with local merchants (e.g., cafés, museums, retailers) who will offer in-app rewards and discounts. The goal is to drive buzz, build community credibility, and secure meaningful foot traffic to aligned businesses—while supporting an unforgettable player experience.
The student team will deliver an integrated go-to-market strategy and promotional toolkit to support:
- Successful MVP Launch of Global Arena
- Buzz Generation Among Early Users
- Local Business Engagement for In-App Offers
- Brand Alignment Through Visual Identity and Messaging
They will combine marketing strategy, visual design, and written communication to support pre-launch visibility and strategic merchant onboarding.
1. 📸 Imagery and Visual Assets
- A cohesive visual identity aligned with Global Arena's tone (fiery tropical sunset palette)
- High-quality promotional graphics for:
- Social media posts (Instagram, TikTok, Facebook)
- Launch teaser posters and digital banners
- In-app partnership showcase screens
- Sample mockups of trail themes (e.g. Shakespeare, Suffragettes) using game branding
2. 📝 Copywriting Content
- Clear, engaging messaging pillars that convey Global Arena’s unique value
- Promotional copy for use across platforms:
- Social captions and teaser messages
- Website and app landing page headlines
- Clue previews and trail intros
3. 📲 Social Media Strategy & Campaign Plan
- Targeted campaign plan across 2–3 platforms (e.g. Instagram, Facebook, LinkedIn)
- Content calendar (pre-go-live + post-launch)
- Suggestions for organic and paid tactics:
- Mystery clue countdowns
- Behind-the-scenes design reveals
- “Meet the Trail” mini stories
- Optional influencer outreach playbook or community ambassador ideas
4. 📜 Business Brochure and Partnership Collateral
- A visually compelling one-pager PDF for merchant outreach
- Highlights benefits of partnering with Global Arena
- Explains how in-app discounts drive foot traffic and brand visibility
- Optional tri-fold brochure or postcard version for printed outreach
5. ✉️ Email Outreach & Messaging Templates
- Email templates for:
- Initial pitch to local merchants
- Follow-up and onboarding instructions
- Post-pilot thank-you and performance feedback
- Editable content for use in Mailchimp or CRM platforms
6. 🎬 Optional Campaign Enhancement Materials
- Promotional video script or storyboard (e.g. for teaser ad or explainer clip)
- QR code placement suggestions and redemption tracking flow
- Customer journey mapping to align user engagement with merchant touchpoints
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Risk Strata Limited began as a side hustle—an entrepreneurial experiment rooted in strategic thinking and risk management. Over time, it evolved into a structured holding company, managing family assets and acting as a launchpad for innovative startup ventures. Today, Risk Strata Limited is more than just a business entity; it’s a vehicle for turning ideas into scalable solutions, including cutting-edge projects like the travel and gamification app, which redefines how users interact with exploration and achievement.
As a dynamic and forward-thinking enterprise, Risk Strata Limited continues to navigate opportunities in technology, investment, and market innovation, serving as both a foundation for financial stability and a springboard for ambitious ventures. Whether managing key assets or pioneering new digital experiences, the company reflects a vision of strategic growth, calculated risk, and entrepreneurial evolution.