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UX design Market research Digital marketing Marketing strategy Marketing analyticsSkills
marketing website optimization a/b testing software as a service (saas) auditingThis project aims to improve conversion rates on the company’s marketing website for a SaaS tool built for vacation rental hosts. The student team will audit the current user journey, identify friction points, and suggest strategic changes to messaging, layout, and flow. The focus will be on homepage and sign-up flow improvements to drive trial sign-ups or demo bookings.
- Analyze current website pages and user journey.
- Benchmark SaaS websites in similar markets.
- Recommend key improvements to site structure, copy, and calls-to-action.
- Create a proposed A/B testing plan (design/copy ideas).
- Final report with annotated mockups and testing roadmap.
Providing specialized knowledge in the project subject area, with industry context.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Host Tools is property management software for vacation rental hosts. We help hosts increase revenue and save countless hours every week by automating tasks they would do manually. Some of our automations include automated messaging, calendar syncing, pricing customization, smart locks syncing, AI auto response, direct booking website, clean management, and much more.