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Part Shops Canada Ltd.
Midland, Ontario, Canada
Richard Gastmeier
President
(114)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Communications Digital marketing Search engine optimization Creative writing Copy writing
Project scope
What is the main goal for this project?

We would like students to help us with creating digital marketing content in the form of blog articles. Raw content will be written using an AI content writing tool and optimized partially within that tool's functionality and also further optimized using an SEO-specific optimization tool.

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The articles and other content will be based on topics and keywords for inclusion that will be provided. These will cover a broad range of subjects related to our niche of RVing, camping and boating. They could be related either to the parts we sell or to the recreational/outdoor lifestyle and related activities. We will ensure the student has a clear understanding of what these elements are for our organization.


This project offers students the ability to learn cutting edge AI as it relates to content marketing and also provides a learning experience with respect to search engine optimization best practices.

What tasks will learners need to complete to achieve the project goal?

To accomplish this, we expect the student(s) will:

  • Research assigned topics for relevant information and related high traffic keywords
  • Use AI tool prompt construction to develop article headings outlines and draft article copy.
  • Blog articles are to be informative and engaging, with sufficient manual editing to present as "human-created.
  • Optimize article to provide the best chance of Search Engine ranking of provided and related keywords.
  • Expected Deliverables of 20 articles with a minimum of 2000-2500 works for each 80-hour honorarium paid.


How will you support learners in completing the project?

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress and training meetings


We will provide general topics and some related keywords that we want to have included in the articles for SEO purposes. Students will have access to all online AI and SEO optimization writing tools


A large library of images will be available for the student(s) to select from when selecting images, but external sources may be required.

What skills or technologies will help learners to complete the project?

A student or team with excellent creative writing skills would be the ideal candidate for this project. Familiarity with working keywords naturally into copy would be an asset.

About the company
  • https://www.thepartshops.com
  • 2 - 10 employees
  • Retail, Automotive, Consumer goods & services, Marketing & advertising, Publishing & printing

We operate multiple blog and ecommerce sites in various recreational vehicle, automotive, and outdoor lifestyle niches, including RV Travel Life, This Old Campsite, Marine Part Shop, Powersports Part Shop and The Truck Part Shop.