Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company is a boutique human capital consulting firm focused on enabling our clients to understand and embrace the future of work. We would like our SEO and social media marketing to attract more customers.
We would like to work with students to design and implement a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation and implementation of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
- Delivery of items in the calendar (as time allows).
- What is the main goal for this project?
-
Our company is a boutique human capital consulting firm focused on enabling our clients to understand and embrace the future of work. We would like our SEO and social media marketing to attract more customers.
We would like to work with students to design and implement a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Bonus steps in the process would also include:
- Recommending social media management tools to schedule our content.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation and implementation of a social media content calendar to organize the campaign
Bonus steps would include:
- Recommending social media management tools
Final deliverables should include
- A final report with a social media content calendar.
- A 10-minute presentation.
- Delivery of items in the calendar (as time allows).
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and social media marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
- https://mBolden.co
- 2 - 10 employees
- Academic association, Any, Banking & finance, Business & management, Business services
mBolden is a forward-thinking consulting firm that specializes in anticipating the future of work and enabling companies to thrive, rather than just survive.
We future-proof corporate and people strategy, ways of thinking, and ways of working to adapt to innovation and technological advancement, generational and workforce expectations, and external trends. The economic and competitive environment continues to change, and companies that do not lead the pack, or at minimum adapt quickly to trends, will be left behind.
In this environment of relentless, complex change, we enable organizations to maintain the essence of their culture and core values, while embracing new enablers of success.