Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The goal of this project is to design an effective and efficient marketing plan to bring in more new patients to Dakota Dental. This will involve several different steps for the students, including:
- Researching the dental industry and understanding Dakota Dental’s competitive landscape.
- Developing a comprehensive marketing strategy with objectives, target audiences, and tactics.
- Creating a budget for the marketing plan and outlining the timeline for implementation.
- Developing a comprehensive digital marketing strategy, including SEO, PPC, and social media.
- Creating content and campaigns for the digital marketing strategy.
- Developing a plan for measuring and tracking the success of the marketing plan.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the dental industry and Dakota Dental’s competitive landscape.
- Comprehensive marketing strategy with objectives, target audiences, and tactics.
- Budget for the marketing plan and timeline for implementation.
- Comprehensive digital marketing strategy, including SEO, PPC, and social media.
- Content and campaigns for the digital marketing strategy.
- Plan for measuring and tracking the success of the marketing plan.
Final deliverables should include:
- A comprehensive marketing plan with objectives, target audiences, tactics, budget, timeline, and measurement plan.
- All source code for the digital marketing strategy.
- A written report explaining the design process and outcomes.
- What is the main goal for this project?
-
The goal of this project is to design an effective and efficient marketing plan to bring in more new patients to Dakota Dental. This will involve several different steps for the students, including:
- Researching the dental industry and understanding Dakota Dental’s competitive landscape.
- Developing a comprehensive marketing strategy with objectives, target audiences, and tactics.
- Creating a budget for the marketing plan and outlining the timeline for implementation.
- Developing a comprehensive digital marketing strategy, including SEO, PPC, and social media.
- Creating content and campaigns for the digital marketing strategy.
- Developing a plan for measuring and tracking the success of the marketing plan.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the dental industry and Dakota Dental’s competitive landscape.
- Comprehensive marketing strategy with objectives, target audiences, and tactics.
- Budget for the marketing plan and timeline for implementation.
- Comprehensive digital marketing strategy, including SEO, PPC, and social media.
- Content and campaigns for the digital marketing strategy.
- Plan for measuring and tracking the success of the marketing plan.
Final deliverables should include:
- A comprehensive marketing plan with objectives, target audiences, tactics, budget, timeline, and measurement plan.
- All source code for the digital marketing strategy.
- A written report explaining the design process and outcomes.
- How will you support learners in completing the project?
-
Staff time - discussing with owners and office manager, access to tools and technology, and access to data, contact with original marketing agency and previous marketing histor.
After work hours, weekends available.
Any support required will be provided
About the company
- http://www.dakotadentalclinic.com
- 2 - 10 employees
- Hospital, health, wellness & medical
Dakota Dental is a multigenerational practice located in Yorkville. We welcome all new patients and dental emergencies in Yorkville & surrounding areas. We are proud to offer prevention-based, comprehensive dental services, and personalized care to all our patients. Our team of professionals take added steps in order to ensure your all-round experience is positive and that you receive the dental care that you need. We speak English, Spanish, and Farsi.