Our company has opportunities for students/teams to gain experience with marketing and public relations in the health and wellness industry.

The primary focus for the student will be:

• Branding - Define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors
• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for new program; conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify key messaging for new program
• Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign, including for new program launch
• Public Relations - Develop and implement a PR strategy; create collateral, including press releases, interviews, etc.
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and other communication channels; develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts

By the end of the project, student(s) will help to:

• Clarify our brand messaging, improve brand presence, and communicate to a broader audience
• Gain a better understanding of our target market and ensure our product and pricing aligns with our target market/customer
• Successfully launch new programs, with tracking of conversion rates and sales
• Generate more traffic and revenue through search engines
• Improve our online presence across social media channels, reach more customers, and effectively promote our brand through compelling content

Bonus steps would include:

• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns
• Content development, including social posts, blog posts, LinkedIn articles, and website copy