Project scope
Categories
Data visualization Data analysis Digital marketing Marketing analytics DatabasesSkills
data analysis web traffic business metrics performance metric google analytics user research behavioral analytics analytics digital marketing data visualizationOnTapp seeks to enhance its digital marketing strategies by leveraging data from Google Ads and Google Analytics. The project aims to provide insights into audience demographics, ad campaign performance, and website user behavior. By analyzing Google Ads data, learners will identify key demographics, optimal ad timing, and keywords that drive conversions. Simultaneously, Google Analytics data will be used to assess website traffic, user behavior, and e-commerce performance. The goal is to develop actionable recommendations to optimize OnTapp's digital marketing efforts, improve conversion rates, and enhance user engagement on their website. This project allows learners to apply their knowledge of digital marketing analytics and data interpretation.
The project deliverables include a comprehensive report and presentation detailing the findings and recommendations. Key deliverables are:
1- Google Ads Data
- Audience demographics (age, location, etc.)
- Timing and performance of ad campaigns
- Keywords driving conversions
- Overall conversion rates and patterns
2- Google Analytics Data
- Website traffic, including page views and unique visitors
- User behavior and events on the website
- Sales and e-commerce performance metrics
- Insights into which pages drive the most engagement
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
At OnTapp, we’re dedicated to enhancing your party experience by delivering quality beverages right to your doorstep. OnTapp was born out of a shared passion for bringing people together over great drinks. We recognized the need for a convenient and reliable beverage delivery service and thus, OnTapp was established. Since our inception, we’ve been on a mission to make party planning hassle-free. What started as a small operation has grown into a beloved brand, trusted by customers across Saskatoon to deliver their favorite beverages with speed and efficiency.