Marketing for Health & Wellness Company

Our company has opportunities for students/teams to gain experience with marketing and public relations in the health and wellness industry. The primary focus for the student will be:Branding - Define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitorsMarket Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for new program; conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify key messaging for new programMarketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign, including for new program launchPublic Relations - Develop and implement a PR strategy; create collateral, including press releases, interviews, etc.Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach contentSEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leadsStrategic Social Media Marketing - Conduct an audit of our current social media presence and other communication channels; develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts

VITAL Wellness - Wellness Program Development

We are a holistic health and fitness company currently in the process of updating our programs and services. We would like to collaborate with students to help develop program content that is evidence-based, engaging, easy to implement, and inclusive.This will involve several different steps for the students, including:Researching principles of trauma-informed care, especially as they relate to nutrition and fitness.Developing wellness program content that incorporates evidence-based principles of nutrition, fitness, psychology, etc. Content will need to be engaging, easy for clients to implement and adhere to, and inclusive.Providing metrics to justify the implementation of the program.Revising and improving the proposed program based on feedback.

VITAL Wellness Website Redesign Project

The main goal for the project is to design and develop a new website for VITAL Wellness that incorporates UX/UI principles, is easy to maintain, and is secure. This will involve several different steps for the students, including:- Conducting interviews with key stakeholders at VITAL Wellness to understand the company's vision, mission, and services.- Analyzing the current website to identify areas for improvement in terms of user experience and security.- Creating wireframes and prototypes for the new website design.- Developing the website using secure coding practices and ensuring ease of maintenance for future updates.- Testing the website for usability and security vulnerabilities.