Our company has opportunities for students/teams to gain experience with marketing and public relations in the health and wellness industry.

The primary focus for the student will be:

• Branding - Define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors
• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for new program; conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify key messaging for new program
• Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign, including for new program launch
• Public Relations - Develop and implement a PR strategy; create collateral, including press releases, interviews, etc.
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and other communication channels; develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts

By the end of the project, student(s) will help to:

• Clarify our brand messaging, improve brand presence, and communicate to a broader audience
• Gain a better understanding of our target market and ensure our product and pricing aligns with our target market/customer
• Successfully launch new programs, with tracking of conversion rates and sales
• Generate more traffic and revenue through search engines
• Improve our online presence across social media channels, reach more customers, and effectively promote our brand through compelling content

Bonus steps would include:

• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns
• Content development, including social posts, blog posts, LinkedIn articles, and website copy

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions about our services and past/current marketing efforts. We will also provide access to tools and resources used for market research, monitoring/tracking KPIs, and creating and posting content.