Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these recommended strategies be realistic and workable for an NPO's program taking into account the challenges faced by the nonprofit currently. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

This would apply to companies which deliver financial advice to individual clients or to their employees.This is an opportunity to mentor students as well as benefit from having teams of financial planning students analyse and research the best recommendations and alternatives to help your clients reach their goals. Let the students come up with creative recommendations and a professional financial plan to offer your clients.

Do you have an International Marketing challenge/opportunity you want to address? In this project, student-teams will examine the international marketing activities of firms operating in the global marketplace, through specific international conceptual and empirical issues. They will particularly focus on gathering international market intelligence, identifying current issues impacting on organizations operating internationally, and developing competitive international marketing strategies. The project would provide the students with the experience of working on an international marketing project outside of Canada and the USA. Upon completion of the project, you will receive a detailed report and presentation.

The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through:1. performing a needs-based analysis of the organization and its marketing needs2. develop a work plan/proposal to satisfy the client and instructors3. undertake research depending on client needs4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach.The course calls into action material from all the courses marketing students have completed in pursuing their program.

A group of two to four student-consultants will analyze a marketing challenge or opportunity that your organization faces and develop a strategic marketing plan with samples to address it.

A group of 4-6 student-consultants will conduct an empirical analysis of your current sales systems and provide actionable recommendations to improve or scale your organization's current sales plan. 

A group of 4-6 student-consultants will conduct an empirical analysis of your current sales systems and provide actionable recommendations to improve or scale your organization's current sales plan. 

Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these strategies be realistic and workable taking into account the challenges faced by the nonprofit. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

A group of students will assess your strategic marketing perspective, which will influence the marketing and communications plan.

Co-op Education ProgramBring on more students from Douglas College to be your virtual interns! Students will work on one or more projects of your choosing over the work term, connecting with you as needed with virtual communication tools.*Students are available between September 1- December 31, 2022 and require a total of 420 hours. The # of hours may be reduced to a minimum of 280 hours depending on the COVID-19 situation.Payment is necessary for student interns: $18-$21/hour (amount to be determined based on discussions and available grants)

Student consultants will create an Integrated Marketing Communication Promotional plan for your organization (using SOSTAC Framework) and develop promotional materials across different media both online and offline; if required, to support that execution of this plan.

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

How well do you know your customers? Are you targeting the RIGHT customers? Do you waste resources on low-value or unprofitable customers? Here’s how our students can help, by: analyzing your customer data/database(s); extrapolating your three best customer segment opportunities; creating three unique customer profiles / ‘relationship policies’; and, developing targeted, segment-specific promotional strategies. Based on your organization’s individual needs, this outline can be adapted.

Do you have a marketing promotion challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. In this project students working in groups will addresses the dynamics of creating successful promotional strategies your competitive environment. The will examine both the managerial activities of designing promotional campaigns, and the creative functions and considerations required for effective communication. The effects of promotion on the consumers for whom it is designed, and some methods for measuring the success of promotional initiatives will also be covered.Based on your organizational goals, student teams will develop a unique marketing communications campaign, informed by primary and secondary market research.

In this directed-studies formatted course, marketing students (in their final year of study) work in small groups to help organizations seize a marketing opportunity, develop a strategic marketing recommendations, or solve a current marketing challenge.The students will be utilizing marketing research, strategic thinking, promotional tools, and marketing best practices to create a report and presentation with their recommendations. This course aims to provide students practical marketing experience working with an organization.

If you are looking for help with your manufacturing system or processes, our students are ready to assist.

Looking to elevate your organization, and bring it to the next level? Bring on students from Douglas College to be your student intern, in a project-based experience. Students will work on one or more projects of your choosing over the period, connecting with you as needed with virtual communication tools, in person or a mixture of both.Students will be from the following academic areas and looking for related work: accounting, marketing, finance, financial services, hospitality management, supply chain management, project management, business management, sales, general business.

Students in this course are typically excited about any real-world business challenges that they may be part of solution to. They are open to contribute to your business in different ways as you prefer.This is an introductory-level course to prepare student with basis business knowledge that covers all common functions in a typical company. Students come from different disciplines: social science, global supply chain management, arts, hospitality, accounting, and others.

Students are seeking internships that enable them to utilize their skills and learn more about marketing. The Experiential Learning & Internship course involves ongoing consultation between the student, the faculty advisor and the employment supervisor. The student is placed in a sponsoring firm identified or approved by faculty, and assigned tasks and challenges appropriate to a junior management/ marketing /business /administrative and/or sales employee. The experience provides an opportunity to apply theory and knowledge in a business situation, and it enables the student to integrate their knowledge with actual practice as it applies in the sponsoring firm. The internship experience is designed to provide the student with practical experience in solving real-world problems. This course is intended for marketing and business students.

Student-consultants will create a promotional plan for your organization and develop promotional materials across different media.

Master's and Undergraduate student-researchers will analyze the business and economic environment of a specified country in relation to your company's expansion or product and service implementation to provide strategy insights and recommendations.

Looking to elevate your organization, and bring it to the next level? Bring on students from Douglas College to be your student intern, in a project-based experience. Students will work on one or more projects of your choosing over the period, connecting with you as needed with virtual communication tools, in person or a mixture of both.Students will be from the following academic areas and looking for related work: accounting, marketing, finance, financial services, hospitality management, supply chain management, project management, business management, sales, general business.

Do you have a marketing promotion challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. In this project students working in groups will addresses the dynamics of creating successful promotional strategies your competitive environment. The will examine both the managerial activities of designing promotional campaigns, and the creative functions and considerations required for effective communication. The effects of promotion on the consumers for whom it is designed, and some methods for measuring the success of promotional initiatives will also be covered.Based on your organizational goals, student teams will develop a unique marketing communications campaign, informed by primary and secondary market research.

Marketing 3340: Promotional Strategy is an advanced course that equips learners with a comprehensive understanding of promotional techniques and strategies within the field of marketing. Throughout the course, students develop a range of skills and capabilities essential for creating effective promotional campaigns. Here is a series outlining what learners are capable of in Marketing 3340:Understanding Consumer Behavior:Learners can analyze and interpret consumer behavior, identifying key factors that influence purchasing decisions.They can create consumer profiles to target specific demographics effectively.Market Segmentation and Targeting:Students are proficient in identifying market segments and formulating targeted promotional strategies for each segment.They can assess the potential of different market segments and prioritize them based on strategic goals.Integrated Marketing Communication (IMC):Learners can develop integrated marketing communication plans that align with overall marketing objectives.They understand the synergy between various communication channels such as advertising, public relations, and digital marketing.Creative Content Development:Students are capable of generating creative and compelling content for promotional campaigns.They can apply principles of storytelling and visual communication to enhance the impact of promotional materials.Social Media Marketing:Learners can leverage various social media platforms for promotional purposes.They understand the nuances of social media algorithms and can develop strategies for increasing brand visibility and engagement.Data Analysis for Decision-Making:Students are adept at using data analytics tools to measure the effectiveness of promotional campaigns.They can interpret key performance indicators (KPIs) and make data-driven decisions to optimize future strategies.Brand Management:Learners can develop and implement strategies for brand building and brand positioning.They understand the importance of maintaining brand consistency across different promotional channels.Public Relations and Crisis Management:Students are capable of crafting and implementing public relations campaigns to enhance the brand's image.They can develop crisis management plans to mitigate negative publicity and protect the brand's reputation.Global Marketing Awareness:Learners have a global perspective on promotional strategies and can adapt campaigns for different cultural contexts.They understand the challenges and opportunities associated with marketing on a global scale.Ethical Considerations:Students are aware of ethical considerations in marketing and can develop promotional strategies that align with ethical standards.They understand the potential impact of promotional activities on society and can make responsible decisions.In conclusion, Marketing 3340 prepares learners with a diverse set of skills ranging from consumer behavior analysis to ethical marketing practices. Graduates from this course are well-equipped to design, implement, and assess effective promotional strategies in today's dynamic marketing landscape.

Do you have a marketing promotion challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. In this project students working in groups will addresses the dynamics of creating successful promotional strategies your competitive environment. The will examine both the managerial activities of designing promotional campaigns, and the creative functions and considerations required for effective communication. The effects of promotion on the consumers for whom it is designed, and some methods for measuring the success of promotional initiatives will also be covered.Based on your organizational goals, student teams will develop a unique marketing communications campaign, informed by primary and secondary market research.

Student-consultants will create a promotional plan for your organization and develop promotional materials across different media. You will normally manage multiple groups during the semester. We either choose 1 or 2 companies based on the quality of the applicants. This way you are assured to have multiple perspectives as our class consists of 35 students broken into 7 teams.

Do you have a marketing promotion challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. In this project students working in groups will addresses the dynamics of creating successful promotional strategies your competitive environment. The will examine both the managerial activities of designing promotional campaigns, and the creative functions and considerations required for effective communication. The effects of promotion on the consumers for whom it is designed, and some methods for measuring the success of promotional initiatives will also be covered.Based on your organizational goals, student teams will develop a unique marketing communications campaign, informed by primary and secondary market research.

Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these recommended strategies be realistic and workable for an NPO's program taking into account the challenges faced by the nonprofit currently. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these strategies be realistic and workable taking into account the challenges faced by the nonprofit. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.