Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these recommended strategies be realistic and workable for an NPO's program taking into account the challenges faced by the nonprofit currently. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

Summary of recommended strategies and tactics that could solve their current marketing challenges. This will be presented to the organization by the end of the term.

Please note that this is NOT a practicum course, therefore, asking students to create an actual marketing activity for the organization is not a course requirement. The students will analyze the organization and the program assigned, and they will present in writing and orally recommendations and mock-ups of possible marketing solutions.