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Marketing Strategies, Ideas, and Recommendations

MARK 4483
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Kimberly Jang
Kimberly Jang
Instructor
(2)
4
General
  • Diploma; 3rd year, 4th year, Junior, Senior
  • 16 learners; teams of 4
  • 50 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 1/4 project matches
  • Canada
  • Academic experience
  • Startup, Family owned, Non profit, Social enterprise
  • Any industries
Categories
Marketing Digital marketing Marketing strategy Social media marketing
Skills
generating marketing recommendations creating marketing strategies marketing ideation
Project timeline
  • September 21, 2023
    Experience start
  • November 30, 2023
    Experience end
Overview
Details

In this directed-studies formatted course, marketing students (in their final year of study) work in small groups to help organizations seize a marketing opportunity, develop a strategic marketing recommendations, or solve a current marketing challenge.The students will be utilizing marketing research, strategic thinking, promotional tools, and marketing best practices to create a report and presentation with their recommendations. This course aims to provide students practical marketing experience working with an organization.

Learner skills
Generating marketing recommendations, Creating marketing strategies, Marketing ideation
Deliverables

Organizations will receive from their assigned student group(s):

  • a report including their research, analysis, insights, and recommendations
  • a pdf slide deck summarizing their key findings and recommendations to share with your employees.
  • Any marketing assets created by the groups (e.g., sample social media posts, templates)
Project Examples

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods can be used to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing plan: Providing insight and recommending strategies related to your Marketing Mix (e.g., product, distribution, pricing, or promotional recommendations)
  • Social Media: Analyzing how to leverage social media channels to reach different customer groups
  • Situational / External Analysis: Reviewing customers, competitors, market, environment, and/or marketing mix performance.
  • Promotional strategy: Developing an integrated marketing communication strategy, recommending different promotional ideas and tools to promote or marketing an offering from the organization
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Are you available to attend (Virtually or in-person, if local) the Student Meet & Greet at the beginning of the semester on September 21 @ 12:30pm - 2:00pm PST?

Are you available to attend (Virtually or in-person, if local) the students' presentations at the end of the semester on November 30 @ 12:30pm - 3:30pm PST?

Is there a dedicated organization contact who is available to answer periodic emails, zoom, or phone calls over the duration of the project to address students' questions?

Are you available for a zoom call with the instructor to initiate your relationship and confirm your scope and data is an appropriate fit for the course?