Marketing Practicum
Timeline
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September 6, 2023Experience start
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December 6, 2023Experience end
Experience scope
Categories
Communications Market research Marketing strategySkills
digital marketing competitive analysis marketing strategy researchThe capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through:
1. performing a needs-based analysis of the organization and its marketing needs
2. develop a work plan/proposal to satisfy the client and instructors
3. undertake research depending on client needs
4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity
5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach.
The course calls into action material from all the courses marketing students have completed in pursuing their program.
Learners
Participating organizations will receive a client package that will include:
- Executive summary
- Situational analysis
- Research report
- Marketing strategy
- Marketing assets and Recommendations
Project timeline
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September 6, 2023Experience start
-
December 6, 2023Experience end
Project Examples
Requirements
1. performing a needs-based analysis of the organization and its marketing needs
2. develop a work plan/proposal to satisfy the client and instructors
3. undertake research depending on client needs
4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity
5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to meet with the students at the beginning of the project and respond to weekly emails.
Provide a dedicated contact who is available to attend the student showcase at the end of the course.
Timeline
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September 6, 2023Experience start
-
December 6, 2023Experience end