McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada

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Content Marketing Strategy - Spring 23

DMK 104

May 22, 2023 - Jul 31, 2023

Does your brand need a new content marketing strategy? In this project, continuing education students in McMaster University’s Digital Marketing Certificate program will provide an actionable content marketing strategy that you can apply to amplify your brand and build engagement on online channels such as blogs, Facebook, Instagram and more. Corporate organizations, non-profit organizations, startups, and small businesses are welcome partners.

Admin Emily Baillie
Matches 1
Category Communications + 1
Closed

Training and Development Consultancy - Spring 23

HRM 902 (C21)

May 16, 2023 - Jul 31, 2023

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

Admin Paul Maher
Matches 1
Category Training & development + 2
Closed

Talent Acquisition Consultancy - Spring 23

HRM 897 (C21)

May 8, 2023 - Jul 31, 2023

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, continuing education students in McMaster University’s Human Resources Management program will provide actionable recruitment and selection recommendations that you can apply to source talent for even the most difficult roles to hire.

Admin Yvone Defreitas
Matches 1
Category Leadership + 3
Closed

Digital Marketing Data Analysis - Spring 23

DMK 105

May 8, 2023 - Jul 31, 2023

Digital marketing tools and opportunities continue to expand. Are you capturing and using appropriate data in your digital efforts to help make the best marketing decisions? In this project, continuing education students in McMaster University’s Digital Marketing certificate program will analyze your digital efforts, provide a template to capture relevant data points, and analyze those data points to ensure that you are reaching your audience as effectively as possible.

Admin Elisa Way
Matches 3
Category Digital marketing + 2
Closed

Business to Business Marketing Strategy - Spring 23

MKT 107

May 7, 2023 - Aug 6, 2023

NOTE: THIS IS A COURSE/PROJECT FOR COMMERCIALLY VIABLE BUSINESSES NOT START-UPS OR HOME BASED BUSINESSES WITH LIMITED OR NO MARKETING IN PLACE. IF YOU HAVE A COMMERCIALLY VIABLE BUSINESS WITH EMPLOYEES AND ARE INVESTING IN MARKETING I'D LOVE TO HEAR FROM YOU. THANK YOU Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives. In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.

Matches 2
Category Marketing strategy
Closed

Competitor and Market Analysis of Consumer Appeals - Spring 23

MKT 102 (C21)

Jul 15, 2023 - Aug 20, 2023

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

Admin Paul Lawton
Matches 1
Category Communications + 2
Closed

Marketing New Products for a Consumer Brand - Spring 23

MKT 101

May 8, 2023 - Aug 7, 2023

In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

Admin Rav Bhathal
Matches 2
Category Sales strategy + 3
Closed

Training and Development Consultancy - W23

HRM 902 (C21)

Jan 15, 2023 - Apr 11, 2023

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

Admin Kathryn Leistner
Matches 1
Category Training & development + 2
Closed

Training and Development Consultancy - W23

HRM 902 (C22)

Feb 13, 2023 - May 8, 2023

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

Admin Jill Reiner
Matches 1
Category Training & development + 2
Closed

Talent Acquisition Consultancy -W23

HRM 897 (C22)

Feb 13, 2023 - May 8, 2023

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, continuing education students in McMaster University’s Human Resources Management program will provide actionable recruitment and selection recommendations that you can apply to source talent for even the most difficult roles to hire.

Admin Yvone Defreitas
Matches 1
Category Leadership + 3
Closed

Talent Acquisition Consultancy - W23

HRM 897 (C21)

Jan 15, 2023 - Apr 18, 2023

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.

Admin Yvone Defreitas
Matches 1
Category Leadership + 4
Closed

Competitor and Market Analysis of Consumer Appeals - W23

MKT 102 (C21)

Jan 16, 2023 - Apr 17, 2023

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

Admin Glenn Smith
Matches 2
Category Communications + 2
Closed

Marketing New Products for a Consumer Brand

MKT 101

Feb 1, 2023 - Apr 17, 2023

In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

Admin Nicole Bleiwas
Matches 5
Category Sales strategy + 3
Closed

Digital Marketing Data Analysis

DMK 105

Sep 12, 2022 - Dec 12, 2022

Digital marketing tools and opportunities continue to expand. Are you capturing and using appropriate data in your digital efforts to help make the best marketing decisions? In this project, continuing education students in McMaster University’s Digital Marketing certificate program will analyze your digital efforts, provide a template to capture relevant data points, and analyze those data points to ensure that you are reaching your audience as effectively as possible.

Admin Elisa Way
Matches 2
Category Digital marketing + 2
Closed

Big Data Programming and Architecture Capstone

DAT 305

Jan 25, 2023 - Apr 13, 2023

This course covers advanced-level topics in the areas of data science, machine learning, and technical/software applications. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. They will practice their knowledge of using various technologies as part of the course, such as real-time analytics tools (e.g., Kafka and HBase), NoSQL databases, and cloud technologies. Students will apply analytical models, methodologies, and tools learned in the program to create an analytics solution for your organization, with support from faculty mentors, who will work with students.

Admin Guido DiCesare
Matches 0
Category Sales strategy + 4
Closed

Training and Development Consultancy

HRM 902 (C22)

Oct 24, 2022 - Jan 24, 2023

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

Admin Paul Maher
Matches 1
Category Human resources - general
Closed

Training and Development Consultancy

HRM 902 (C21)

Sep 12, 2022 - Dec 5, 2022

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

Admin Jill Reiner
Matches 1
Category Training & development + 2
Closed

Talent Acquisition Consultancy

HRM 897 (C22)

Oct 24, 2022 - Jan 23, 2023

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.

Admin Yvone Defreitas
Matches 0
Category Leadership + 4
Closed

Talent Acquisition Consultancy

HRM 897 (C21)

Sep 12, 2022 - Dec 5, 2022

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.

Admin Yvone Defreitas
Matches 1
Category Leadership + 4
Closed

Data Science Capstone Project

DAT 205

Sep 22, 2022 - Dec 9, 2022

The capstone course is part of the Big Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. Students apply analytical models, methodologies, and tools learned in the program to create an analytics solution for your organization. Faculty mentors will work with students to ensure the capstone project reflects, and encompasses, best practices for big data analytics and project management.

Admin Guido DiCesare
Matches 0
Category Sales strategy + 4
Closed

Content Marketing Strategy

DMK 104

Sep 12, 2022 - Dec 13, 2022

Does your brand need a new content marketing strategy? In this project, continuing education students in McMaster University’s Digital Marketing Certificate program will provide an actionable content marketing strategy that you can apply to amplify your brand and build engagement on online channels such as blogs, Facebook, Instagram and more. Corporate organizations, non-profit organizations, startups, and small businesses are welcome partners.

Admin Emily Baillie
Matches 1
Category Communications + 1
Closed

Business to Business Marketing Strategy

MKT 107

Sep 12, 2022 - Dec 12, 2022

NOTE: THIS IS A COURSE/PROJECT FOR COMMERCIALLY VIABLE BUSINESSES NOT START-UPS OR HOME BASED BUSINESSES WITH LIMITED OR NO MARKETING IN PLACE. IF YOU HAVE A COMMERCIALLY VIABLE BUSINESS WITH EMPLOYEES AND ARE INVESTING IN MARKETING I'D LOVE TO HEAR FROM YOU. THANK YOU Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives. In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.

Matches 2
Category Marketing strategy
Closed

Competitor and Market Analysis of Consumer Appeals

MKT 102 (C21)

Sep 9, 2022 - Dec 12, 2022

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

Admin Glenn Smith
Matches 2
Category Communications + 2
Closed

Talent Acquisition Consultancy

HRM 897 (C22)

Jun 20, 2022 - Sep 13, 2022

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.

Admin Yvone Defreitas
Matches 1
Category Leadership + 4
Closed

Training and Development Consultancy

HRM 902 (C21)

May 9, 2022 - Aug 1, 2022

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

Admin Jill Reiner
Matches 1
Category Leadership + 4
Closed

Training and Development Consultancy

HRM 902 (C22)

Jun 20, 2022 - Sep 13, 2022

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

Admin Paul Maher
Matches 1
Category Leadership + 4
Closed

Big Data Programming and Architecture Capstone

DAT 305

May 11, 2022 - Aug 4, 2022

This course covers advanced-level topics in the areas of data science, machine learning, and technical/software applications. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. They will practice their knowledge of using various technologies as part of the course, such as real-time analytics tools (e.g., Kafka and HBase), NoSQL databases, and cloud technologies. Students will apply analytical models, methodologies, and tools learned in the program to create an analytics solution for your organization, with support from faculty mentors, who will work with students.

Admin Guido DiCesare
Matches 4
Category Sales strategy + 4
Closed

Data Science Capstone Project

DAT 205

May 12, 2022 - Jul 29, 2022

The capstone course is part of the Big Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. Students apply analytical models, methodologies, and tools learned in the program to create an analytics solution for your organization. Faculty mentors will work with students to ensure the capstone project reflects, and encompasses, best practices for big data analytics and project management.

Admin Guido DiCesare
Matches 3
Category Competitive analysis + 4
Closed

Talent Acquisition Consultancy

HRM 897 (C21)

May 17, 2022 - Aug 1, 2022

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.

Admin Yvone Defreitas
Matches 1
Category Leadership + 4
Closed

Business to Business Marketing Strategy

MKT 107

May 1, 2022 - Jul 26, 2022

NOTE: THIS IS A COURSE/PROJECT FOR COMMERCIALLY VIABLE BUSINESSES NOT START-UPS OR HOME BASED BUSINESSES WITH LIMITED OR NO MARKETING IN PLACE. IF YOU HAVE A COMMERCIALLY VIABLE BUSINESS WITH EMPLOYEES AND ARE INVESTING IN MARKETING I'D LOVE TO HEAR FROM YOU. THANK YOU Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives. In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.

Matches 3
Category Sales strategy + 4
Closed