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Content Marketing Strategy - Spring 23
DMK 104
Does your brand need a new content marketing strategy? In this project, continuing education students in McMaster University’s Digital Marketing Certificate program will provide an actionable content marketing strategy that you can apply to amplify your brand and build engagement on online channels such as blogs, Facebook, Instagram and more. Corporate organizations, non-profit organizations, startups, and small businesses are welcome partners.
Training and Development Consultancy - Spring 23
HRM 902 (C21)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Talent Acquisition Consultancy - Spring 23
HRM 897 (C21)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, continuing education students in McMaster University’s Human Resources Management program will provide actionable recruitment and selection recommendations that you can apply to source talent for even the most difficult roles to hire.
Digital Marketing Data Analysis - Spring 23
DMK 105
Digital marketing tools and opportunities continue to expand. Are you capturing and using appropriate data in your digital efforts to help make the best marketing decisions? In this project, continuing education students in McMaster University’s Digital Marketing certificate program will analyze your digital efforts, provide a template to capture relevant data points, and analyze those data points to ensure that you are reaching your audience as effectively as possible.
Business to Business Marketing Strategy - Spring 23
MKT 107
NOTE: THIS IS A COURSE/PROJECT FOR COMMERCIALLY VIABLE BUSINESSES NOT START-UPS OR HOME BASED BUSINESSES WITH LIMITED OR NO MARKETING IN PLACE. IF YOU HAVE A COMMERCIALLY VIABLE BUSINESS WITH EMPLOYEES AND ARE INVESTING IN MARKETING I'D LOVE TO HEAR FROM YOU. THANK YOU Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives. In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.
Competitor and Market Analysis of Consumer Appeals - Spring 23
MKT 102 (C21)
Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.
Marketing New Products for a Consumer Brand - Spring 23
MKT 101
In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.
Training and Development Consultancy - W23
HRM 902 (C21)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Training and Development Consultancy - W23
HRM 902 (C22)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Talent Acquisition Consultancy -W23
HRM 897 (C22)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, continuing education students in McMaster University’s Human Resources Management program will provide actionable recruitment and selection recommendations that you can apply to source talent for even the most difficult roles to hire.
Talent Acquisition Consultancy - W23
HRM 897 (C21)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.
Competitor and Market Analysis of Consumer Appeals - W23
MKT 102 (C21)
Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.
Marketing New Products for a Consumer Brand
MKT 101
In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.
Digital Marketing Data Analysis
DMK 105
Digital marketing tools and opportunities continue to expand. Are you capturing and using appropriate data in your digital efforts to help make the best marketing decisions? In this project, continuing education students in McMaster University’s Digital Marketing certificate program will analyze your digital efforts, provide a template to capture relevant data points, and analyze those data points to ensure that you are reaching your audience as effectively as possible.
Big Data Programming and Architecture Capstone
DAT 305
This course covers advanced-level topics in the areas of data science, machine learning, and technical/software applications. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. They will practice their knowledge of using various technologies as part of the course, such as real-time analytics tools (e.g., Kafka and HBase), NoSQL databases, and cloud technologies. Students will apply analytical models, methodologies, and tools learned in the program to create an analytics solution for your organization, with support from faculty mentors, who will work with students.
Training and Development Consultancy
HRM 902 (C22)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Training and Development Consultancy
HRM 902 (C21)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Talent Acquisition Consultancy
HRM 897 (C22)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.
Talent Acquisition Consultancy
HRM 897 (C21)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.
Data Science Capstone Project
DAT 205
The capstone course is part of the Big Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. Students apply analytical models, methodologies, and tools learned in the program to create an analytics solution for your organization. Faculty mentors will work with students to ensure the capstone project reflects, and encompasses, best practices for big data analytics and project management.
Content Marketing Strategy
DMK 104
Does your brand need a new content marketing strategy? In this project, continuing education students in McMaster University’s Digital Marketing Certificate program will provide an actionable content marketing strategy that you can apply to amplify your brand and build engagement on online channels such as blogs, Facebook, Instagram and more. Corporate organizations, non-profit organizations, startups, and small businesses are welcome partners.
Business to Business Marketing Strategy
MKT 107
NOTE: THIS IS A COURSE/PROJECT FOR COMMERCIALLY VIABLE BUSINESSES NOT START-UPS OR HOME BASED BUSINESSES WITH LIMITED OR NO MARKETING IN PLACE. IF YOU HAVE A COMMERCIALLY VIABLE BUSINESS WITH EMPLOYEES AND ARE INVESTING IN MARKETING I'D LOVE TO HEAR FROM YOU. THANK YOU Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives. In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.
Competitor and Market Analysis of Consumer Appeals
MKT 102 (C21)
Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.
Talent Acquisition Consultancy
HRM 897 (C22)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.
Training and Development Consultancy
HRM 902 (C21)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Training and Development Consultancy
HRM 902 (C22)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Big Data Programming and Architecture Capstone
DAT 305
This course covers advanced-level topics in the areas of data science, machine learning, and technical/software applications. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. They will practice their knowledge of using various technologies as part of the course, such as real-time analytics tools (e.g., Kafka and HBase), NoSQL databases, and cloud technologies. Students will apply analytical models, methodologies, and tools learned in the program to create an analytics solution for your organization, with support from faculty mentors, who will work with students.
Data Science Capstone Project
DAT 205
The capstone course is part of the Big Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. Students apply analytical models, methodologies, and tools learned in the program to create an analytics solution for your organization. Faculty mentors will work with students to ensure the capstone project reflects, and encompasses, best practices for big data analytics and project management.
Talent Acquisition Consultancy
HRM 897 (C21)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.
Business to Business Marketing Strategy
MKT 107
NOTE: THIS IS A COURSE/PROJECT FOR COMMERCIALLY VIABLE BUSINESSES NOT START-UPS OR HOME BASED BUSINESSES WITH LIMITED OR NO MARKETING IN PLACE. IF YOU HAVE A COMMERCIALLY VIABLE BUSINESS WITH EMPLOYEES AND ARE INVESTING IN MARKETING I'D LOVE TO HEAR FROM YOU. THANK YOU Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives. In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.