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Training and Development Consultancy - Spring/Summer 2024
HRM 902 (C22)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Talent Acquisition Consultancy - Spring/Summer 2024
HRM 897 (C22)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.
Advance Ontario: McMaster Continuing Education
McMaster University Continuing Education has inspired people to discover and achieve through lifelong learning since 1931. As one of Canada’s largest and leading providers of academic certificate and diploma programs, professional development education, and corporate training, McMaster Continuing Education’s purpose is to develop and realize the potential of both individuals and society by providing the education to thrive in a dynamic world. Our team is approachable, professional, and passionate. McMaster Continuing Education is working with Advance Ontario to provide eligible students internship opportunities to help develop real-world, in demand skills. Internships are hosted remotely with Ontario employers who are eager to mentor the next generation of talent. We are sourcing open projects that fit the skillset and interests of our Continuing Education students. Our students are enrolled in a variety of programs including, but not limited to, Business Administration, Marketing, Communications, Technology, Health and Human Resource Management. By matching with Advance Ontario: McMaster Continuing Education, your projects will be open for our students to apply to. Powered by Riipen, the world's leading online work-based learning marketplace, students are paid $1400 by Riipen to complete projects each spanning 80 hours over 2-8 weeks. Each student is eligible to complete one project, if accepted by the employer.
Competitor and Market Analysis of Consumer Appeals - Winter 2024
MKT 102
Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.
Marketing New Products for a Consumer Brand
MKT 101
In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.
Content Marketing Strategy
DMK 104 (C21)
Does your brand need a new content marketing strategy?In this project, continuing education students in McMaster University’s Digital Marketing Certificate program will provide an actionable content marketing strategy that you can apply to amplify your brand and build engagement on online channels such as blogs, Facebook, Instagram and more. Corporate organizations, non-profit organizations, startups, and small businesses are welcome partners.
Talent Acquisition Consultancy
HRM 897 (C21)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.
Content Marketing Strategy
DMK 104 (C21)
Does your brand need a new content marketing strategy?In this project, continuing education students in McMaster University’s Digital Marketing Certificate program will provide an actionable content marketing strategy that you can apply to amplify your brand and build engagement on online channels such as blogs, Facebook, Instagram and more. Corporate organizations, non-profit organizations, startups, and small businesses are welcome partners.
Business to Business Marketing Strategy
MKT 107
NOTE: THIS IS A COURSE/PROJECT FOR COMMERCIALLY VIABLE BUSINESSES NOT START-UPS OR HOME BASED BUSINESSES WITH LIMITED OR NO MARKETING IN PLACE. IF YOU HAVE A COMMERCIALLY VIABLE BUSINESS WITH EMPLOYEES AND ARE INVESTING IN MARKETING I'D LOVE TO HEAR FROM YOU. THANK YOUAttracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives.In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.
Training and Development Consultancy
HRM 902 (C21)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Talent Acquisition Consultancy
HRM 897 (C21)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.
Talent Acquisition Consultancy - W24
HRM 897 (C22)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.
Predictive Modelling and Data Mining - Spring 2024
DAT 203
This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc.The course will introduce predictive modeling techniques as well as related statistical and visualization tools for data mining. The course will cover common machine learning techniques that are focused on predictive outcomes. Students will learn how to evaluate the performance of the prediction models and how to improve them through time.
Data Programming
DAT 303
This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc.This course is designed to present the fundamental concepts and theories in Data Analytics and promote the application to the workplace and professional practice. Students begin with an exploration of MongoDB which is a document database with scalability and flexibility for queries and indexing, and progress to the ELK stack – a technology stack used for logging with different components, such as Elasticsearch, Logstash, and Kibana.Course activities will include instructor presentations, required readings and experiential learning activities (i.e. case studies, group discussions, projects, etc.).
Competitor and Market Analysis of Consumer Appeals - Spring/Summer 24
MKT 102
Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.
Training and Development Consultancy - Spring/Summer 2024
HRM 902 (C21)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Talent Acquisition Consultancy - Winter 2024
HRM 897 (C21)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, continuing education students in McMaster University’s Human Resources Management program will provide actionable recruitment and selection recommendations that you can apply to source talent for even the most difficult roles to hire.
Strategic Web Design (CMS Capstone)
WEB 205
Do you want to enhance your delivery of digital content? In this assignment, student-consultants in McMaster's Web Design certificate program will work in teams to either design, redesign or optimize an existing company web site, webpage, or app. In addition to the normal design associated in this tasks, groups will design an enhanced user registration and message board. A basic e-commerce design can be added or changed depending on your organization's needs.
Training and Development Consultancy - Spring 23
HRM 902 (C21)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Digital Marketing Strategy - Spring/Summer 2024
DMK 102
This semester students working in small groups will apply their knowledge in digital marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge. The students will consider marketing research, strategy, digital promotional tools and marketing best practices to create a plan, report and presentation.
Statistical Analysis for Health Data
HDA 102
This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc.This course provides a foundation to explore health data through computing and statistical analysis. Focus is placed on the structure and applications of probability, statistics, computer simulation and data analysis as applied to various types of health data. In particular, students will investigate descriptive statistics, inferential statistics, linear regression and probability concepts, hypothesis testing and foundational statistical tools are applicable to data analysis. Common statistical and programming tools will be used. Students should have an introductory/basic understanding of statistics for this course.
Talent Acquisition Consultancy - F23
HRM 897 (C21)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.
Digital Marketing Strategy - F23
DMK 102
This semester students working in small groups will apply their knowledge in digital marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge. The students will consider marketing research, strategy, digital promotional tools and marketing best practices to create a plan, report and presentation.
Business Intelligence & Data Analytics - F23
DAT 103
This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. The course explains how to apply data analytics skills to the area of business intelligence (BI). Focus is placed on the components of the business intelligence project lifecycle such as project planning, BI tool selection, data modeling, ETL design, BI application design and deployment and reporting. The project(s) will allow the students to apply BI practices and analysis.
Training and Development Consultancy - W23
HRM 902 (C21)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Training and Development Consultancy - W24
HRM 902 (C22)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Training and Development Consultancy
HRM 902 (C22)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.
Level UP: McMaster Continuing Education
McMaster University Continuing Education (MCE) has inspired people to discover and achieve through lifelong learning since 1931. As one of Canada’s largest and leading providers of academic certificate and diploma programs, professional development education, and corporate training, MCE’s purpose is to develop and realize the potential of both individuals and society by providing the education to thrive in a dynamic world. Our team is approachable, professional, and passionate. McMaster University Continuing Education (MCE) is partnering with Level UP, powered by Riipen! This unique initiative enables employers to engage Canadian post-secondary students for 80-hour paid projects that span across 2-8 weeks. Students receive a $1,400 CAD stipend from Riipen upon successful project completion. Employers are not required to provide payment.
Essentials of Cloud Computing - Winter 2024
DAT 304
This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc.Students will explore the principles and practices of cloud computing with this introductory course, and discover the importance of cloud computing for today’s business and IT sectors through an examination of the development of cloud technologies over time. Common practices for delivery, deployment, architecture and security will be presented.Students will explore various cloud computing platforms to understand and assess current service options and to discuss future developments for cloud computing--The project provides an opportunity for businesses and learners to collaborate to identify and translate a real business problem into an analytics problem. The projects, which can be short, will allow the student to apply the skills acquired on to address the business problem. Some examples are:Determine the characteristics of the collection system and select a collection system that handles the large data setIdentify the right storage solution for analyticsDesign and implement a solution for transforming and preparing data for analysisSelect the right data analysis and data visualization solution for a given scenarioApply the right authentication and authorization mechanismsApply data protection and encryption techniquesManage and monitor data solutionsYou should submit a high-level proposal/business problem statement including relevant data sets and definitions, a list of acceptable tools (if applicable), and expected deliverables. Business datasets could be provided based on a non-disclosure agreement or in an anonymized/synthetic data format that is relevant to your organization and business problem. The course instructors will review the documents to confirm the scope and timing of the proposed problem and its alignment with the course requirements.
Predictive Modelling and Data Mining - Winter 2024
DAT 203
This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc.The course will introduce predictive modeling techniques as well as related statistical and visualization tools for data mining. The course will cover common machine learning techniques that are focused on predictive outcomes. Students will learn how to evaluate the performance of the prediction models and how to improve them through time.