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Business to Business Marketing Strategy - Spring 23

MKT 107
Closed
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
Timeline
  • May 7, 2023
    Experience start
  • June 2, 2023
    Submit project plan
  • July 28, 2023
    Final draft complete
  • August 6, 2023
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Marketing strategy
Skills
marketing strategy
Learner goals and capabilities

NOTE: THIS IS A COURSE/PROJECT FOR COMMERCIALLY VIABLE BUSINESSES NOT START-UPS OR HOME BASED BUSINESSES WITH LIMITED OR NO MARKETING IN PLACE. IF YOU HAVE A COMMERCIALLY VIABLE BUSINESS WITH EMPLOYEES AND ARE INVESTING IN MARKETING I'D LOVE TO HEAR FROM YOU. THANK YOU

Attracting new customers and retaining existing ones are the key to a successful business but often not easy to do in this hyper-competitive business world. Marketing plays a key role in the customer management process to help a business achieve its growth objectives.

In this project, students from McMaster University’s Centre for Continuing Education will analyze your organization’s current business to business marketing strategy and make recommendations on how to improve your results.


Learners

Learners
Continuing Education
Any level
20 learners
Project
30 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

The final project deliverables will include:

· A 3-6 page written report in Microsoft Word or MS Powerpoint

· A marketing plan with recommended tactical programs for the next 6-12 months

· A detailed marketing budget for the next 6-12 months

· An analysis of your current customer base and segmentation profile

Project timeline
  • May 7, 2023
    Experience start
  • June 2, 2023
    Submit project plan
  • July 28, 2023
    Final draft complete
  • August 6, 2023
    Experience end

Project Examples

Requirements

Based on information you provide, students will prepare a report that provides thoroughly researched and soundly reasoned recommendations. Student teams will address industry-specific concerns as well as broader elements of business to business marketing to provide meaningful contribution to your organization’s decision-making process.


Your own staff will liaise with the course instructor and students to ensure that their work meets the marketing objectives that your company set out to achieve around the development and/or launch of a new product or service.


Project Examples include, but are not limited to:

· Conducting an analysis of your current marketing strategies and tactics

· Preparing a B2B marketing plan for your business

· Developing a Value Proposition for your company/brand

· Analyzing your sales by customer segment to identify key opportunities for future growth

· A review and analysis of your current customer management practices

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
     *
  • Q2 - Number
    What is your annual marketing budget? To participate, minimum annual revenue of $1M and 5% marketing spend is recommended.  *
  • Q - Checkbox
     *
  • Q - Checkbox
     *
  • Q - Checkbox
     *