Jaclyn Krane
Employer
December 10, 2019
Experience feedback
It was a pleasure working with faculty and students to begin work on our selected projects
Talent Acquisition Consultancy
McMaster University Continuing Education
Hiring Consultancy
CCRW (Canadian Council on Rehabilitation and Work)
Patti Bowden
Marketing & Advertising Sales Manager
April 15, 2020
Experience feedback
We were absolutely amazed with the professional presentation, quality of informative content, insights and recommendations that the group put into this project. The students and the professor were great to work with. I would highly recommend other companies work with McMaster University.
Competitor and Market Analysis of Consumer Appeals
McMaster University Continuing Education
Competitive Analysis
Blue Mountain & Collingwood Adventure Tours
Andres Garcia Lopez
Founder & CEO
April 26, 2020
Experience feedback
The students didn't seem motivated or engaged in the project. They attended the first kick-off call and then never checked in during the semester about the deliverable. I had two teams working on the project, one of them didn't have a final call to explain their recommendations and the other one gave a very brief and rushed explanation of their work. Compared to student teams from other universities that I have worked with, the quality of the end product here was very disappointing. I wouldn't recommend using Riipen credits in this project.
Competitor and Market Analysis of Consumer Appeals
McMaster University Continuing Education
Competitor and Market Analysis
Kind Screen
Giovanna Davila
Research and Communications Analyst
May 18, 2020
Experience feedback
We had a great experience working with McMaster Center for Continuing Education. We appreciated the professor’s openness to chat with us before the course started to make sure it was good fit for both of us. Moving forward, we welcome the opportunity to get the professor’s input and perspective on student work throughout the duration of the course. From a technical perspective, it would be helpful to ensure that deliverables sent to clients work before the end of the semester/quarter. Finally, we would have liked to have more frequent phone calls with the students and recommend establishing those expectations and lines of communication at the beginning of the course.
Big Data Analytics Capstone
McMaster University Continuing Education
Tableau Dashboards & Data Insights 1
Sustainable Apparel Coalition
Nicholas Kellett
Founder & CEO, Deploy Solutions
July 28, 2020
Experience feedback
We asked the McMaster students to figure out how we could engage citizens and NGOs to evaluate a prototype climate change application we are planning.
They performed detailed market campaign research, analysis, and planning for an experiential marketing event centered around an environmental cleanup, in partnership with an NGO. They established the marketing objectives and plan before, during, and after the event. The helped us establish a budget, and determined the desired communication approach to NGOs and participants. They worked backwards from the expected event date to indicate clearly what steps needed to be taken and when.
All along they demonstrated enthusiasm, good research and writing skills, creativity and insight throughout the project. They were always pleasant, professional, keen to understand our project goals and objectives, and willing to go the extra mile to help achieve them.
We were very happy with their project result and report, which we feel is exactly what we need to undertake an experiential marketing campaign for the prototype.
Marketing New Products for a Consumer Brand
McMaster University Continuing Education
Marketing Campaign Plan to enlist Local Citizens/NGOs/Municipal Governments in Canada for a Climate Change Impact software prototype
Deploy Solutions
Timothy Verster
President
July 28, 2020
Experience feedback
Overall this project was exactly what I was looking for. I found the team to be responsive to my needs and easy to work with.
Strategic Web Design (CMS Capstone)
McMaster University Continuing Education
Web Design Project
Agile Tracking Solutions Inc.
John Hopper
Managing Director
August 4, 2020
Experience feedback
Running a small business is being continually drawn down into the details. It was very helpful to have a capable group allow us to see our business and how we relate to the market from a 30,000 foot perspective. The report encourages us to review our margins and pricing and gives us a variety of options to consider in engaging with potential customers to expand our market share.
Marketing New Products for a Consumer Brand
McMaster University Continuing Education
Strategic Prospecting Plan Szolyd Concrete Corp.
Szolyd Concrete Corp.
Gil Katz
DIrector of Operations, MentorEase
August 23, 2020
Experience feedback
Great experience. We explored interactive mentoring curriculum options and launch a survey at https://docs.google.com/forms/d/e/1FAIpQLSdcS7v4jz1fcNrPfDNuw4xwENtFp2T3saW-4rUC8qFYP7eh7A/viewform - now launching the first client using a generic curriculum for La Trobe University at https://mentoring.latrobe.edu.au Thanks!
Training and Development Consultancy
McMaster University Continuing Education
Mentoring Program Development Project
Giant Step Inc. (MentorEase is the product)
Laurie Huston
Intuitive Counselor
April 5, 2021
Experience feedback
Everyone was professional and they went over and above my expectations. This was NOT an easy task. It was met with enthusiasm and a willingness to learn. My website was very large and a BIG task to redesign. Now I have something that is clean, clear and easily accessed. Very Pleased with the outcome. The team was amazing, Thank YOU!
Strategic Web Design (CMS Capstone)
McMaster University Continuing Education
Intuitive Soul: Website Redesign
Intuitive Soul
Douglas Barker
partner
April 6, 2021
Experience feedback
Excited participants expanding their knowledge and experience. Very hands-on. Our report contained important information to help us move forward but there was still the impression that social media is the be-all and the end-all. It can be very effective if there is in-depth knowledge on the methods of participation. But not all products can just be posted. Some products fall under more regulations thus e-commerce is restricted until regulations are met, thus understanding regulations is key to understanding how to market. Marketing is not a one-size-fits-all. Our experience is to measure the suggestions and ensure that they have been well researched.
Marketing New Products for a Consumer Brand
McMaster University Continuing Education
First Entry into Marketing for New Company
Two Wingz
Dr. Yasmilde Rodriguez Gonzalez
Healer and Scientist. Founder and Co-Owner.
June 28, 2021
Experience feedback
It was pleasure to work with this students! We definitely will benefit from the insights about our market, competitors and social media strategies that we received. Our company will be all the better for it!
Competitor and Market Analysis of Consumer Appeals
McMaster University Continuing Education
Start-Up Seeks Marketing, Communications, Digital Media & Administration
EQUALLIBRIUM Meditation, Mindfulness and Energy Healing
ofra nissani
Marketing Manager
July 20, 2021
Experience feedback
I was fortunate enough to have two teams of mature students with great suggestions and energy. Thank you.
Digital Marketing Data Analysis
McMaster University Continuing Education
Digital Marketing data analysis and audit
Guru
Ram Bhakt
Founder
July 28, 2021
Experience feedback
This group developed an VERY thorough report covering every aspect as detailed in their course description. They researched the overall market as well as my local competition and offered various strategies to grow on all levels, including a list of resources they used in their research. I am extremely grateful and satisfied!
Marketing New Products for a Consumer Brand
McMaster University Continuing Education
Developing an Up-Sell Product
My Yoga Network
William Muir
Employer
August 24, 2021
Experience feedback
The Riipen partnership with the Marketing 101 course at McMaster was rewarding for us here at Paqt and helped to give us a good perspective about how students view the market appeal of our service. The instructor Chris was very clear at the outset about the project expectations and setting the groundwork well for working with the student team. This was a pleasant and gainful experience and we would certainly sign up for other McMaster Riipen courses in the future.
Marketing New Products for a Consumer Brand
McMaster University Continuing Education
New Product Launch in Intl Mkts | Paqt - the Agreement platform
Paqt
Rahi Tajzadeh
He / Him
CEO
December 8, 2021
Experience feedback
The students from McMaster University went above and beyond in their project with us. Thanks to their research and analyses, we were able to significantly reduce our risk and better spot meaningful opportunities in a well-established sector. I highly recommend working with the great students and McMaster University.
Data Science Capstone Project
McMaster University Continuing Education
Health Informatics - Big Data
The Big Leaf
Erin Penney
Employer
December 10, 2021
Experience feedback
Students conduct themselves as professionals and show a great deal of knowledge pertaining to onboarding foundations. It was a pleasure working with this group!
Training and Development Consultancy
McMaster University Continuing Education
Electrozad Onboarding Plan
Electrozad
Zachery Oman
VP, Product & Research
December 17, 2021
Experience feedback
The course project was a letdown. I didn't feel there was support coming from the professor of the class nor did it feel like there was anybody keeping the project on track at the university side. What we ended up with was a watered down presentation that didn't address our core business challenges. The positive of this: the students themselves were eager, hungry to learn, and generally very curious people – that in itself was a breath of fresh air.
Brand Revitalization Plan
McMaster University Continuing Education
Mosaic Brand Strategy
Mosaic Car Wash
Jack Nuanes
Employer
December 20, 2021
Experience feedback
Fantastic program connecting highly capable students with enterprise firms to assist in formulating relevant plans based on business challenges and issues.
Business to Business Marketing Strategy
McMaster University Continuing Education
Marketing Strategy
The Nicman Group
Heather Stevens
Business Development
December 20, 2021
Experience feedback
Professor Munro was professional, communicative, and pleasant! We would love to work with McMaster again in the future.
Business to Business Marketing Strategy
McMaster University Continuing Education
Marketing Intern
Airmax Compressor Services
Ann Zee
Director
April 13, 2022
Experience feedback
Excellent work by the students and great communication and guidance with the project coordinator, Caitlyn Beattie. Highly recommend McMaster University.
Training and Development Consultancy
McMaster University Continuing Education
Diversity & Inclusion Training Course Development
Holistic Institute of Health & Fertility
Stefanie Henderlin
Founder
April 18, 2022
Experience feedback
Great to work with!
Competitor and Market Analysis of Consumer Appeals
McMaster University Continuing Education
SEO on website
Mangata Apothecary
Brian McColgan
Chief Technology Officer
August 1, 2022
Experience feedback
I was somewhat underwhelmed by McMaster Universities CE program. We were (as an org) very excited when chosen by them, to have a set of business students help us verify a hypothesis. However, after the initial Professor (who selected us) was unable to deliver the course - it seemed our selection was 'somewhat contingent' on the students choosing us for their project. Which thankfully, they did. What was somewhat underwhelming was how 'disconnected' the instruction was from the organizations involved (outside of the Students). We had NO response from the instructor - when we relayed to the student/team that the regular on-cadence meetings were not 'occurring', nor did we have any reach-out from the instructor on our inputs, or feedback provided - e.g., based on the draft proposal that was provided to us (approximately 4 weeks prior-to final submission). While I believe the students did their best - it wasn't clear how much input or guidance they were getting from the instructor. This, based on the interaction and work-product received.
Marketing New Products for a Consumer Brand
McMaster University Continuing Education
Market Potential Analysis/Assessment - Aftermarket Automotive Accessories
Ardun Technologies
Rajkumar Swami
Administrator
August 15, 2022
Experience feedback
Summer is full of opportunities for students as organizations open their doors. Kishman Solutions is involved with providing students opportunities to hone their talents and interests. This year, we partnered with McMaster University (one of the top ranked universities in Canada!). With their professor’s guidance, ten students studied our company and evaluated our products: Kishman Solutions Webstore ™, Ashiro Rentals, Eventsmaster ™, and our Travel Booking System.
If you want to learn more, or to see what we did last year when we collaborated with the Government of Canada click here:
Competitor and Market Analysis of Consumer Appeals
McMaster University Continuing Education
Social Media Marketing
KishMan Solutions
Snjezana Pruginic
Founder, Director
December 11, 2022
Experience feedback
The class easy to work with. They fulfilled my project as described. The contact was minimal which is greatly appreciated, but thorough.
Competitor and Market Analysis of Consumer Appeals
McMaster University Continuing Education
Market Expansion Research
Circle Point Wellness
Daniella Addison
Owner
April 14, 2023
Experience feedback
The McMaster students were very easy to communicate with, professional, punctual and respectful. Students had lots of questions that were relevant to the project and shared their knowledge and experience willingly. I wish all the students well.
Competitor and Market Analysis of Consumer Appeals - W23
McMaster University Continuing Education
Market Research
Ofori
Mackenzie P
Project Manager
September 6, 2023
Experience feedback
Guido DiCesare is by far one of the best educators I've had the pleasure of working with. He is committed to providing his students with practical learning experience and with his help I was able to assemble a team of amazing students that exceeded my expectations.
Business Intelligence & Data Analytics
McMaster University Continuing Education
Finding Data Insights from Atypical Sources
Food Trucks Association of Canada
Rahi Tajzadeh
He / Him
CEO
December 19, 2023
Experience feedback
A great experience working with talented students.
Transforming Ideas into Web Apps: Empowering Businesses
McMaster University Continuing Education
Mobile App: UI/UX Development
The Big Leaf
Jose Ramos
He
CEO
December 23, 2023
Experience feedback
This response has already been supplied, so forgive the repetition.
Sadly,, the student failed to show up, she had to return to India and has not been able to return.
Data Science Capstone Project - F23
McMaster University Continuing Education
Alzheimer’s Disease and Related Dementias (ADRD) Detection Through Voice with Large Language Models (LLM)
Kin-Keepers.com
Anthony Panchoo
Founder
December 24, 2023
Experience feedback
Really enjoyed taking part in this program. Everyone was excellent to work with, would happily do this again.
Data Analytics and Modelling - F23
McMaster University Continuing Education
Advanced Data Analysis and Empirical Research Methodologies - PIFit
Pifitapp Inc.
Fatemeh Hosseinkhani
Dental team
March 2, 2024
Experience feedback
Caring and professional with clear goals and guidance
Competitor and Market Analysis of Consumer Appeals - F23
McMaster University Continuing Education
Dakota Dental Social Media Marketing Project
Dakota Dental