- Description
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McMaster University Continuing Education (MCE) has inspired people to discover and achieve through lifelong learning since 1931. As one of Canada’s largest and leading providers of academic certificate and diploma programs, professional development education, and corporate training, MCE’s purpose is to develop and realize the potential of both individuals and society by providing the education to thrive in a dynamic world. Our team is approachable, professional, and passionate. We offer more than 200 courses and workshops that blend both theoretical knowledge and practical application to help you build your skills and expand your career. Areas of focus include Technology, Business, Accounting, Marketing, Health, Social Science, Mindfulness, and Human Resources.
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Competitor and Market Analysis of Consumer Appeals - Spring/Summer 24
MKT 102
Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.
Talent Acquisition Consultancy - Spring/Summer 2024
HRM 897 (C22)
In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, students in McMaster University’s Human Resources Management program will provide actionable talent acquisition, branding, marketing, operations, and planning recommendations that you can apply to source talent for even the most difficult roles to hire.
Data Programming
DAT 303
This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc.This course is designed to present the fundamental concepts and theories in Data Analytics and promote the application to the workplace and professional practice. Students begin with an exploration of MongoDB which is a document database with scalability and flexibility for queries and indexing, and progress to the ELK stack – a technology stack used for logging with different components, such as Elasticsearch, Logstash, and Kibana.Course activities will include instructor presentations, required readings and experiential learning activities (i.e. case studies, group discussions, projects, etc.).
Training and Development Consultancy - Spring/Summer 2024
HRM 902 (C21)
How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.