Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

How long does it take your new employees to start adding value? How well are your current employees doing on the job? Can your organization do more to support the training & development of your employees? In this project, students in the McMaster University Centre for Continuing Education Human Resources Management program will provide actionable training & development recommendations, processes, or high-level design to enhance the performance of both new and experienced employees.

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, continuing education students in McMaster University’s Human Resources Management program will provide actionable recruitment and selection recommendations that you can apply to source talent for even the most difficult roles to hire.

This semester students working in small groups will apply their knowledge in digtial marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge.The students will consider marketing research, strategy, digital promotional tools and marketing best practices to create a plan, report and presentation.