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Arts Program Management Facilitator
DA 499
This experience is designed for senior students who are honing their skills in program management, specifically within the arts sector. Learners will apply their knowledge of program building, resource proposal development, and marketing strategy creation to real-world projects. By collaborating with industry professionals, students will gain practical insights and contribute to the growth and visibility of arts organizations or businesses. This hands-on approach ensures that learners can effectively translate classroom concepts into actionable project outcomes.
Using Persuasive Speech for Brand Impact
Project Summary: Looking to elevate your organization and cultivate engagement with your brand? Bring on learners from Brenau University to be your learner-consultants, in a project-based experience, to determine how to reach your desired audiences with persuasive messaging. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will conduct research on your organization and goals through an initial informative speech project. Their work will culminate in a persuasive speech project that explores how to best identify with and reach your intended audiences through channels of communication such as social media and email. What can our learners do for your company? Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations for achieving your communication goals, based on their in-depth research and analysis.
Business Skills and Social Media Development in the Arts and Artistic Prepardeness
DA 499
Project Summary: This practicum class provides capstone development of professional skills in work preparation, cover letter development, senior exit interview, program examination, professional website creation and presentation, business plan, employment, and digital (website) portfolio with the completion of personal artistic philosophy, professional website, video reels, photo galleries, and curriculum vitae for the dance practitioner. Project Objectives: Students will be able to express themselves with written and oral communication. Students will demonstrate an understanding of the importance of civic engagement in a global society. Students will create a business plan and website that will include vital information in order to market themselves to society. Demonstrate an understanding to write and format job-related documents. Demonstrate an understanding how to engage in the interview process. Create a business plan. Organize photo/video gallery of performances and choreographies. Present websites and business plans. Students will learn how to use social media and other design products to develop marketing materials attached to their branding and/or their company' branding. What can our learners do for your company? Learners will be able to create materials neccessary to promote artistic projects necesary for individual and organizations' branding. Project activities that learners can complete may include, but are not limited to: Website design Talking Canva Presentations Curriculum Vitae/Performance Resumes Cover Letters Social Media Development Business Plan Choreograpy and Performance Reels
Project Management Analysis
MG 420
Looking to elevate your organization, and bring it to the next level? Bring on learners from Brenau University's College of Business and Communication to be your learner-consultants, in a project-based experience. As learners are introduced to the Principles of Project Management, they will work on a primary course project over the experience of their 7 week semester. Their course of "Introduction to Project Management" provides an introduction to the key knowledge areas of Project Management as established by the Project Management Institute (PMI). These knowledge areas are the foundation for best practices in project management and include the management of: project integration, scope, time, cost, quantity, human resources, communications, risk and procurement. What can our learners do for your company? Our learners will individually be tasked with performing a business analysis related to a project your organization is either currently undertaking, or considering undertaking. Their analysis will result in a report that gives an overview of the situation and provides suggestions and guidance moving forward. Their work will help your company to identify needs and provide actionable recommendations, based on their in-depth research and analysis. Additionally, your feedback on their reports will help to align their academic learning with real-world industry expectations and productivity.
Organizational Behavior
MG318
Students explore the determinants and consequences of behavior in a variety of organizations. Topics include, but are not limited to, personality, power, conflict, leadership, team dynamics, communications, and culture. They: Assess the causes and consequences of individual behaviors within organizations. Explain how motivational techniques can be used. Explain how effective groups and teams can be developed within organizations. Describe how power and politics impact organizational behavior. Explain how organizational culture can impact individual and group performance. Analyze performance implications of behavioral dynamics at individual, interpersonal, and organizational levels of analysis.
Digital Marketing and Social Media Strategy
MK 457
Looking to elevate your organization, and bring it to the next level? Bring on learners from Brenau University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will: Understand the new media environment and its influence on marketing Understanding consumer behaviour by engaging them in the new media. Study social media and mobile menvironment through its impact on marketing mix variables (product, pricing, distribution and promotion), strategic decisions and planning initiatives. Investigate tracking and mobile metrics in the digital landscape. What can our learners do for your company? Learners in groups of 2-3 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis. Project activities that learners can complete may include, but are not limited to: Analyzing segmenting and targeting specific markets for social media and mobile strategies. Creating research strategies for social media and mobile platforms.
Using Persuasive Speech for Brand Impact
Project Summary: Looking to elevate your organization and cultivate engagement with your brand? Bring on learners from Brenau University to be your learner-consultants, in a project-based experience, to determine how to reach your desired audiences with persuasive messaging. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will conduct research on your organization and goals through an initial informative speech project. Their work will culminate in a persuasive speech project that explores how to best identify with and reach your intended audiences through channels of communication such as social media and email. What can our learners do for your company? Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations for achieving your communication goals, based on their in-depth research and analysis.