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Using Persuasive Speech for Brand Impact

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Brenau University
Brenau University
Gainesville, Georgia, United States
Anna Deeb
Educator
(1)
4
Timeline
  • February 23, 2024
    Experience start
  • April 1, 2024
    Informative Speech Final Outline Submission
  • April 25, 2024
    Persuasive Speech Final Outline Submission
  • April 26, 2024
    Experience end
Experience
3/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Non-profit, philanthropic & civil society, Public relations & communications
Categories
Public relations Social media marketing Communications Community engagement Copy writing
Skills
critical thinking audience analysis writing communication speaking
Learner goals and capabilities

Project Summary: 

Looking to elevate your organization and cultivate engagement with your brand? Bring on learners from Brenau University to be your learner-consultants, in a project-based experience, to determine how to reach your desired audiences with persuasive messaging. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.


Learners in this program/experience will conduct research on your organization and goals through an initial informative speech project. Their work will culminate in a persuasive speech project that explores how to best identify with and reach your intended audiences through channels of communication such as social media and email.


What can our learners do for your company?


Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations for achieving your communication goals, based on their in-depth research and analysis.

Learners
Undergraduate
Any level
6 learners
Project
4 hours per learner
Educators assign learners to projects
Individual projects
Up to 6 team(s) or 11 learner(s) per project.
Each learner can join up to 2 teams
Expected outcomes and deliverables

What would your company get at the end of the Experience?


Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A 10 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
  3. An artifact/ media such as a promotional video that can be shared online


Project timeline
  • February 23, 2024
    Experience start
  • April 1, 2024
    Informative Speech Final Outline Submission
  • April 25, 2024
    Persuasive Speech Final Outline Submission
  • April 26, 2024
    Experience end
Project Examples

Project activities that learners can complete may include, but are not limited to: 

  1. Analyze audiences and speaking situations in order to choose and develop effective communication
  2. Determine with channel(s) of communication are most appropriate to meet organization's needs
  3. Organize and compose a professional research project
  4. Apply communication theory to enhance messaging and outreach
  5. Create artifacts that articulate an organization's mission and goals to stakeholders and target audiences