Using Persuasive Speech for Brand Impact
Timeline
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February 11, 2025Experience start
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April 26, 2025Experience end
Categories
Public relations Social media marketing Communications Community engagement Copy writingSkills
critical thinking audience analysis writing communication speakingProject Summary:
Looking to elevate your organization and cultivate engagement with your brand? Bring on learners from Brenau University to be your learner-consultants, in a project-based experience, to determine how to reach your desired audiences with persuasive messaging. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.
Learners in this program/experience will conduct research on your organization and goals through an initial informative speech project. Their work will culminate in a persuasive speech project that explores how to best identify with and reach your intended audiences through channels of communication such as social media and email.
What can our learners do for your company?
Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations for achieving your communication goals, based on their in-depth research and analysis.
What would your company get at the end of the Experience?
Deliverables are negotiable, and will seek to align the needs of the learners and the organization.
Some final project deliverables might include:
- A 10 minute presentation on key findings and recommendations
- A detailed report including their research, analysis, insights and recommendations
- An artifact/ media such as a promotional video that can be shared online
Project timeline
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February 11, 2025Experience start
-
April 26, 2025Experience end
Project Examples
Project activities that learners can complete may include, but are not limited to:
- Analyze audiences and speaking situations in order to choose and develop effective communication
- Determine with channel(s) of communication are most appropriate to meet organization's needs
- Organize and compose a professional research project
- Apply communication theory to enhance messaging and outreach
- Create artifacts that articulate an organization's mission and goals to stakeholders and target audiences
Timeline
-
February 11, 2025Experience start
-
April 26, 2025Experience end