CaffeBerry.co
CaffeBerry.co
CaffeBerry.co
Toronto, Ontario, Canada
Published

Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users.This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed.Identifying key areas of our current website and what areas of focused might return the best results in a redesign.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendlyConducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Admin Shabs B
Matches 1
Category Branding & style guides + 2
Open
Published

Launching Upcycled Coffee Fruit Food Product

The main goal for the project is to successfully launch a novel food product utilizing upcycled coffee fruit, engaging with online audiences through digital marketing, and establishing a sales strategy to engage with retail/health stores in Canada.This will involve several different steps for the learners, including:- Understanding the properties and benefits of upcycled coffee fruit as a food ingredient.- Analyzing and understanding the Canadian food market and consumer preferences.- Developing a marketing strategy to engage online audiences through digital platforms.- Creating a sales strategy to engage with retail and health stores in Canada.- Designing and implementing a product launch plan.

Admin Shabs B
Matches 0
Category Product or service launch + 4
Open
Published

Market Validation Study

The primary objective of this project for Caffe Berry Bar is to gain a comprehensive understanding of our target market for coffeefruit-based energy bars and natural health supplements. This will involve assessing the market demand and ensuring that we are targeting the right customer segments for maximum profitability. The aim is to validate that our product offerings and marketing strategies are effectively aligned with market needs.Tasks:1.Market Size and Share AssessmentAnalyze sales data and the number of manufacturers in the energy bar market and natural health supplements.Compare these figures to our customer base to determine our market share and potential for customer expansion.2.Brand Positioning and Offerings AnalysisEvaluate product offerings Identify areas for improvement in product features and brand perception.3.Empirical Customer Feedback CollectionDevelop a set of surveys and interview questions.Conduct interviews through company management to gather direct feedback on our brand, products, and services.4.Data Analysis and Strategy FormulationAnalyze the results from surveys and interviews.Formulate recommendations to enhance our branding, positioning, and product/services.

Admin Shabs B
Matches 4
Category Market research + 3
Open
Published

Novel Food Source Analysis from Public Health Perspective

The main goal for the project is to analyze the potential of coffee fruit as a novel food source from a public health and regulations perspective. This will involve several different steps for the learners, including:- Researching the nutritional content and health benefits of coffee fruit.- Analyzing the current regulations and restrictions related to using coffee fruit as a food source.- Assessing the environmental impact and sustainability of utilizing coffee fruit in food products.- Evaluate innovative and nutritious food products using coffee fruit as a key ingredient.

Admin Shabs B
Matches 3
Category Product or service launch + 4
Open
Published

Data Analysis for Health Food Competitive Positioning

The main goal for the project is to conduct a comprehensive analysis of open data from Health Canada to determine the competitive positioning for the launch of CaffeBerry's new health food product. This will involve several different steps for the learners, including:- Gathering and analyzing data on similar health food products in the market.- Conducting a comparative analysis of CaffeBerry's product with existing health food options.

Admin Shabs B
Matches 7
Category Data analysis + 3
Open
Published

New Product Marketing (ProM)

We would like students to design promotional material for our new product. Based on our insights and additional research, students will develop promotional marketing materials and make recommendations on media to consider.This will involve several different steps for the students, including:Familiarizing themselves with our new productRecommending marketing tactics to promote our new product such as exclusive previews and introductory offers.Designing promotional material for various media.Making multiple versions of marketing materials and testing them for comparison.

Admin Shabs B
Matches 1
Category Product or service launch + 3
Open
Published

International Market Analysis

The main goal for the project is to explore new international markets for a health product using innovative ingredients. The company, Caffe Berry Bar, is looking to analyze potential opportunities for new products, existing competitors, and potential niches for user segmentation for health foods. This will involve several different steps for the students, including:- Researching international markets for health food products.- Analyzing potential opportunities for new products using innovative ingredients.- Identifying existing competitors in the international markets.- Segmenting potential niches for user segmentation for health foods.- Developing a comprehensive report on the findings and recommendations for market entry.

Admin Shabs B
Matches 5
Category Competitive analysis + 4
Open
Published

Launch strategy through Influencers and Trade Shows

Our company is launching novel food products from Coffee Fruit. The main goal for the project is to conduct an analysis of popular social media accounts across youtube, instagram, twitter, linkedin and trade shows which will be relevant to #health, #superfood, etc. This will involve several different steps for the learners, including:- Researching and identifying popular social media accounts and influencers related to health, superfood, and related topics.- Analyzing the engagement and reach of these accounts on different platforms.- Identifying relevant trade shows and events related to the food and beverage industry.- Compiling a report with the findings and recommendations for potential partnerships with influencers and trade shows.

Admin Shabs B
Matches 1
Category Communications + 3
Open
Published

Regulatory Compliance for Health supplement Project

The main goal for our project is to design, develop, gain approval, and market a natural health supplement based on Coffee Fruit, a novel food source. Additionally, the project will involve regulatory market research prior to the product launch. The company has ample NIH clinical studies to refer to during the regulatory compliance review.

Admin Shabs B
Matches 2
Category Market research + 4
Open
Published

Social Media Marketing for Kickstarter Campaign

The main goal for the project is to effectively market the kickstarter campaign for CaffeBerry.co's innovative coffee fruit based product. This will involve creating a social media marketing strategy, influencer campaigns, content bank, and content calendar to aid the Kickstarter.

Admin Shabs B
Matches 3
Category Communications + 4
Open
Published

Market Research and Positioning for upcycled fruit

The main goal for the project is to conduct market research and positioning for the new health food product made from upcycled coffee fruit. This will involve several different steps for the learners, including:- Conducting market research to understand consumer preferences, trends, and demand for health food products.- Analyzing the competitive landscape to identify potential positioning strategies for the new product.- Developing a marketing strategy and positioning plan for the new health food product.- Identifying potential distribution channels and target market segments for the product.- Formulating launch plan for the new product, including pricing, promotion, and placement strategies.

Admin Shabs B
Matches 2
Category Market expansion + 3
Open
Published

Research Project for upcycled fruit

The main goal for the project is to conduct research far launching a new health product with upcycled fruit.The steps would include :Talking with retailers in Toronto for a pre-sales order pipeline Understading the requirements of Health Canada to obtain a Natural Health Product (NHP)/ Natural Product Number (NPN) for selling natural health supplements made from upcycled Coffee fruit which is discarded in the coffee roasting process. Filling in the forms for the regulatory framework, documentation, and testing requirements set by Health Canada for NHP/NPN approval for importing and selling coffee fruit based supplements in Canada.

Admin Shabs B
Matches 1
Category Operations + 4
Open
Published

Digital Marketing for food Product Launch

The main goal for the project is to create a comprehensive digital marketing strategy for the launch of Caffe Berry Bar's innovative food product using coffee fruit. The strategy should focus on promoting the product's health benefits, environmental sustainability, and unique taste to the target audience. This will involve several different steps for the students, including:- Developing a social media marketing plan to create awareness and engagement.- Creating personas for digital platforms that highlights unique user perspectives like health, medical or social well-being - Planning digital marketing campaigns to reach potential customers via email, social media, PPC or Kickstarter campaigns - Analyzing the effectiveness of the digital marketing strategy and making adjustments as needed.

Admin Shabs B
Matches 3
Category Product or service launch + 4
Open
Published

Digital Branding Assets (KS)

The main goal for the project is to create digital branding assets for CaffeBerry.co's upcoming Kickstarter campaign. This will involve several different steps for the learners, including:- Understanding the company's mission and vision for the Kickstarter campaign.- Developing a branding strategy that aligns with the company's goals and target audience.- Creating a Kickstarter launch website using digital assets such as logos, banners, social media graphics, and promotional videos for the campaign.- Collaborating with the marketing team to ensure consistency in branding across all digital platforms.- Conducting market research to understand the preferences of the target audience and incorporate them into the branding assets.- Testing the digital assets and making necessary adjustments based on feedback.

Admin Shabs B
Matches 1
Category Communications + 4
Open
Published

Website Development

We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools with HTML and Javascript This will involve several different steps for the students, including:Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with customers and refining ideas with feedback.

Admin Shabs B
Matches 2
Category Website development + 2
Open
Published

B2C Digital Marketing Strategy

The main goal for the project is to generate a comprehensive digital marketing strategy for the B2C launch of CaffeBerry.co's novel food products made from upcycled coffee fruit. This will involve several different steps for the learners, including:- Conducting market research to understand customer demand and preferences for the new food products.- Developing a digital marketing plan that includes social media, email marketing, influencer partnerships, and content creation.- Planning a Kickstarter campaign to prove customer demand and generate initial sales.- Analyzing and optimizing the digital marketing strategy based on customer feedback.

Admin Shabs B
Matches 1
Category Product or service launch + 4
Open
Published

Go-To-Market Strategy for Eco-friendly Health Food

The main goal for the project is to survey the current competitive landscape and plan a Go-To-Market strategy for the innovative health food based on Upcycled Coffee fruit. Tons of this fruit goes to waste during coffee beans extration. The project will involve several different steps for the students, including:- Analyzing the current competitive landscape in the health food niche.- Conducting market research to identify potential retail outlets for distribution.- Developing an online ecommerce strategy for the product launch.- Creating innovative ideas for customer uptake validation, such as Kickstarter.- Planning A/B testing to determine the optimal pricing strategy for the launch.

Admin Shabs B
Matches 1
Category Competitive analysis + 4
Open
Published

International Market Analysis for Fruit Wine

The main goal for the project is to conduct a comprehensive international market analysis for the launch of CaffeBerry's new coffee fruit wine. This will involve researching and understanding competitors, regulators, trademarks, and import/export laws in target markets like USA/ Canada to ensure a successful global launch.

Admin Shabs B
Matches 1
Category Competitive analysis + 4
Open
Published

Ideal Customer Persona Discovery

The main goal for the project is to discover the ideal customer persona for CaffeBerry.co's new health food with Coffee fruit. This will involve creating storyboards and user journeys to understand the needs, preferences, and behaviors of potential customers. The project aims to identify whether the target audience is gym goers, health enthusiasts, or environmentally conscious individuals.

Admin Shabs B
Matches 0
Category Competitive analysis + 3
Open
Published

Inbound Marketing Audit

The main goal for the project is to conduct a comprehensive audit of CaffeBerry.co's inbound marketing, including SEO analysis and positioning with respect to competitors. This will involve several different steps for the students, including:- Analyzing the current inbound marketing strategies and tactics employed by CaffeBerry.co.- Conducting a thorough SEO analysis to identify areas for improvement and optimization.- Researching and analyzing the positioning of CaffeBerry.co in comparison to its competitors in the health food and beverage industry.- Developing recommendations for enhancing the inbound marketing strategies and improving the positioning of CaffeBerry.co.

Admin Shabs B
Matches 1
Category Digital marketing + 3
Open
Published

ICT Ignite - Web Development Project

Develop a web application / responsive website / app for Caffe Berry that does basic ecommerce. This web application / website would be easy to maintain and be easy to use for end users. The students will have a chance to work with an experienced software team to design and implement a fulling-functioning end-to-end system

Admin Shabs B
Matches 1
Category Information technology + 2
Closed
Published

Business Plan for health products

The main goal for the project is to develop a comprehensive business plan for launching a novel food product using upcycled Coffee Fruit, targeting health-conscious consumers. The plan should consider various positioning options such as energy bar, snack mix, sparkling water, wine, and/or powder extract. The plan should also align with the company's mission of revolutionizing the food industry by harnessing the untapped potential of coffee fruit and promoting sustainable agricultural practices.This will involve several different steps for the students, including:- Researching the health-conscious consumer market and identifying potential product positioning strategies.- Analyzing the potential of upcycled Coffee Fruit in different product forms and conducting market feasibility studies.- Developing a financial forecast for the launch and operation of the chosen product(s).- Creating a marketing and distribution strategy for the product(s) based on the target market and positioning.- Outlining the sustainable and environmentally friendly aspects of the product(s) in the business plan.

Admin Shabs B
Matches 0
Category Product management + 4
Closed
Published

Product Launch Research for Health food

The main goal for the project is to conduct research to launch a new product in the health food industry based on Coffee fruit. This will involve understanding the necessary certifications, import requirements, health claims, and nutritional labeling needed to bring the product to market.

Admin Shabs B
Matches 0
Category Communications + 3
Closed
Published

Brand Strategy and Positioning

The main goal for the project is to discover the brand strategy and positioning for CaffeBerry.co's new health food product with Coffee fruit. The project will involve the following tasks for the learners:- Researching the target audience of gym goers, health enthusiasts, and environmentally conscious individuals.- Analyzing the current market trends and competitors in the health food industry.- Developing a brand strategy that aligns with the company's mission and values.- Creating a positioning statement that differentiates the product in the market.- Designing marketing materials and messaging that resonates with the chosen target audience.

Admin Shabs B
Matches 0
Category Competitive analysis + 4
Closed
Published

Health Food Product

The main goal for the project is to successfully launch a new health food product using innovative ingredients like Coffee fruit, while ensuring it meets consumer taste and health needs. This project is for Caffe Berry Bar, a food and beverage company dedicated to creating innovative and environmentally sustainable products.

Admin Shabs B
Matches 1
Category Hospitality, tourism & culinary arts
Closed
Published

Digital Video Assets

The main goal for the project is to create digital video assets that effectively explain the story of CaffeBerry.co's coffee cherry extract based health products for their Kickstarter campaign. The videos should highlight the company's mission, the benefits of their products, and the environmental sustainability aspect of their business. The videos should be engaging, informative, and persuasive to attract potential backers for the campaign.

Admin Shabs B
Matches 1
Category Communications + 3
Closed