New Product Marketing (ProM)
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We would like students to design promotional material for our new product. Based on our insights and additional research, students will develop promotional marketing materials and make recommendations on media to consider.
This will involve several different steps for the students, including:
- Familiarizing themselves with our new product
- Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market and product
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
We would like students to design promotional material for our new product. Based on our insights and additional research, students will develop promotional marketing materials and make recommendations on media to consider.
This will involve several different steps for the students, including:
- Familiarizing themselves with our new product
- Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market and product
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
- How will you support learners in completing the project?
-
All company resources for successful completion of the project including access to paid accounts and learning resources from the Project Lead.
Students will connect directly with us for mentorship throughout the project via Zoom meetings, phone and emails.
Supported causes
About the company
- https://CaffeBerry.co
- 2 - 10 employees
- Food & beverage, Hospital, health, wellness & medical
CaffeBerry.co is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.
Portals
